Ten Ways to Promote Facebook Business Pages – By Mari Smith

by Alana Jones on September 27, 2009

Facebook’s Terms of Use state you can only have one account and it must be in your actual name, not your business name. However, there is a place set aside to represent and promote businesses called Facebook “Fan” Pages (“Pages”).

The Pages feature is somewhat obscured; scroll down to the foot of any Facebook.com web page and click on “Advertising.”

Here are ten suggestions for promoting your Facebook Page (much of which can be delegated to a trusty assistant/team):

1. Choose a Facebook Username.
Since Saturday, June 13, Facebook has offered usernames on a first-come, first-serve basis for profiles and the Facebook Pages. Details at www.facebook.com/username/.

2. Talk about your Page on Twitter.
Tweet about your Page URL regularly. Preferably not just, “Check out my Facebook Page [insert link].” Rather, offer something enticing like “New Affiliate Marketing White Paper just loaded at my Facebook fan page [insert link].”

3. Create content just for Fans.
Add content to your Page for your Fans they cannot get anywhere else, e.g. videos, tips, special gifts, discussion threads, coupons, etc. (Of course, this content could be repurposed later. You might want to give your fans first dibs though).

4. Conduct weekly drawings.
Run a weekly (or even daily) prize drawing where you draw a Fan’s name at random for a special prize, ideally connected to your business product/service.

5. Play hide ‘n’ seek.
“Hide” something on your Page and encourage your Fans to find it. e.g. a special link, or discount code. Have them tweet their answer to you. The first “x” gets a prize.

6. Promote regular contests.
People love contests and video is real easy to create from computer webcams right onto Facebook. Create a photo and/or video contest. Have your Fans upload their photos/videos to your Fan Page. (Each activity your fans do creates a feed item for more visibility for you).

7. Provide a place for interaction.
Start a thread on your Discussion Board that allows your fans to promote and/or network with one another. For example, invite your fans to submit their own (and/or their favorite) blogs and Twitter IDs.

8. Acknowledge fans.
When new Fans write on your Page Wall, respond by writing back on their Profile wall. (This helps create visibility for both you and your Fans). Also, look for your fans on Twitter and send them an @ message.

9. Send email broadcasts.
Send an email blast to your regular opt-in list inviting them to join your new Facebook Page. Consider offering an incentive to do so. Also, include an invitation to join your Page on your email signature file.

10. Test Social Ads.
Promote your Page with Social Ads. Every time someone becomes your Fan their name and photo may appear alongside your ad. There’s a reason Facebook combines Pages with Social Ads under Advertising. Experiment with a weekly/monthly budget and see what happens.

Mari Smith is a social media consultant, speaker and trainer, and she blogs at http://marismith.com and http://www.whyfacebook.com

Download the entire FeedFront issue 7 here – http://www.scribd.com/doc/17376069/FeedFront-Magazine-Issue-7
FeedFront issue 7 articles can be found here as well: https://feedfront.com/archives/article00date/2009/08

{ 1 comment… read it below or add one }

Don Skinner September 29, 2009 at 5:09 am

Interesting post. I’ve written a post on how to use facebook advertising effectively that might be of interest that you can find at our blog at http://www.netnatives.co.uk

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