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tom wozniak

It’s Not About You Planning an email campaign starts by thinking about what you want to achieve; the new product you’re excited to promote; how the email will impact sales, etc. But, once you get to writing email content, it’s time to stop focusing on you/your company/ your product and think about your audience. What […]

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For many email marketers, running a program that is compliant with CAN-SPAM is seen as a legal requirement, whose main benefit is avoiding potential fines or other legal penalties. However, running a compliant email program leveraging industry best practices has a number of additional benefits. Long-Term Audience Engagement A successful email program goes beyond the […]

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When analyzing email campaign performance, most marketers focus on their KPIs (CTR, Opens, Sales, ROI) and use those metrics to dial in performance. This concentration on the positive is the traditional approach to evaluating campaign results. It seems logical that if your goal is to get recipients to engage with your emails, you should measure […]

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