Posts tagged as:

social media

I started the whole personal branding/social media thing when I was sixteen years old… never with the intention of building a business from it. Six years, 200,000+ followers, and a six-figure business later, and here we are. Having helped hundreds of people build an engaged audience (of buyers) on social media, I have identified nine […]

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Peer-to-peer marketing is the fastest growing channel for brands, and it’s no surprise. The “power of the peer” has now proven up to 79% of online purchases made today with conversion rates on average of 10-12%. Moreover, 70% of millennials prefer peer recommendations over celebrity endorsements because they are regarded as more authentic. Trust among […]

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Most marketers are expanding the use of influencers in their marketing efforts. Influencer marketing is a great practice that can yield exceptional results, both in terms of growth and sales. However, there are several approaches to influencer marketing, and it can be difficult to identify the best methods to implement in order to develop a […]

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What most people do not know is that you have total control over your experience on Facebook. The Facebook algorithm works in such a way that the user experience is predicated on the behaviors you take while sifting through content. If you have the tendency to engage on political articles, then you can expect that more […]

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“Is organic growth still possible on Instagram?” As the founder of a digital marketing agency and the CMO of Hashtracking.com, this is one of the most frequently asked questions. While I highly recommend Instagram advertising to clients looking to grow their accounts and increase their engagement, organic growth is still possible on Instagram. However, it […]

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