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privacy policy

Why do you need a privacy policy? Privacy law is not based on one single legal authority. Rather, there is a complex, overlapping body of United States federal and state statutory authority, alongside competing international legislation. Often, cases involving privacy issues are brought under Section 5 of the Federal Trade Commission (FTC) Act, dealing with […]

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Clients frequently inquire, skeptically, as to the necessity of posting privacy policies on their websites. While some clients might prefer to skip that step (and expense), my advice is always the same: If you operate a website that collects Personally Identifiable Information (“PII”) from end-users (name, e-mail address, phone number, etc.), it is crucial that […]


Today it seems everyone has a website. You’re not everyone though; your site is your business. Your website should be professional and encourage your visitors to buy. Shoppers today are cynical and have more choices than ever. I’ve found that many affiliates are missing or misusing these five critical pieces on their websites. Are you? […]