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It is commonly said that “customers come first”, but Richard Branson has helped put this statement in proper perspective: “employees come first; customers come second”. This is an important principle in the business world. If employees are well invested in and their innovativeness encouraged, customers would get the best services and treatment. Employees are the […]

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Imagine you’ve set up your first online store. What’s the next step? Advertising. But you don’t know how to do it and you can’t afford a marketing agency. So you need to try to figure out how to create an advertising campaign on your own. You need to know that an effective Google Ads campaign […]

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I am a single mom working full-time as the Client Success Manager for Affiliate Summit, a subsidiary of Clarion Events. I have been in and out (and back in) the affiliate marketing world for twenty years. I love this industry and have met so many amazing and interesting people that I network with daily. I am […]

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Every time I meet someone new at a conference I ask them: “What is it that you’re hoping to achieve here?” The intention is that their response would help me quickly figure out if we may be a match. Unfortunately, quite often I don’t get a firm or concrete answer. I was there, too, and […]

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What most people do not know is that you have total control over your experience on Facebook. The Facebook algorithm works in such a way that the user experience is predicated on the behaviors you take while sifting through content. If you have the tendency to engage on political articles, then you can expect that more […]

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