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debbie bookstaber

As the founder of a digital marketing agency and the Chief Marketing Officer (CMO) of, I spend a lot of time evaluating social media accounts and studying the impact of artificial intelligence (AI) in account growth and discovery. While I consistently recommend Instagram advertising to clients looking to grow their accounts and increase their […]

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It seems clear that affiliate marketing should be an obvious win-win proposition for both advertisers and publishers. Affiliate marketing reduces financial risk and upfront costs associated with traditional marketing. Since advertisers pay for performance, affiliate programs are among the most cost-efficient marketing channels. So why do so many companies view affiliate marketing as risky or […]