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Here are three trends that US advertisers and affiliate networks should keep an eye out for in the coming months. Media Houses Entering the Coupon Market In the last year, we have seen premium media houses entering the US coupon space through the use of white label partners. Publishers are jumping on this opportunity. It […]

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Every merchant, at one point or another, has heard a horror story about cash back/reward sites and why they shouldn’t work with them, however, when done properly (avoiding known issues and ensuring that certain checks are in place), reward sites can actually help grow your program. Here are five ways: 1) Reward sites have strong […]