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Affiliate Summit

Peer-to-peer marketing is the fastest growing channel for brands, and it’s no surprise. The “power of the peer” has now proven up to 79% of online purchases made today with conversion rates on average of 10-12%. Moreover, 70% of millennials prefer peer recommendations over celebrity endorsements because they are regarded as more authentic. Trust among […]

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Creating definitive program guidelines for your influencers will result in a clear understanding of deliverables, timelines, and campaign objectives. The Checklist There is one very specific item that separates successful influencer campaigns from those that underperform; organization. Influencer programs that are well organized and establish clear guidelines will be appreciated by your influencers. The creation […]

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No business converts 100% of its prospects. And no affiliate partner expects a business to have a flawless funnel. However, there are many popular SaaS conversion practices and leaks that actually hinder your affiliate partners from helping them drive new customers to your product or services. 1. Stop Offering Freemium Only Options Many SaaS companies […]

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Having the right partners involves nurturing relationships across the entire partnership lifecycle. This includes identifying partners that are the right fit to work with your brand to recruitment, onboarding, and education, and from there, activation and engagement, growth and optimization, and of course, analysis. Whether it’s through affiliates, mobile apps, influencers, publishers, or any other […]

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I started as an affiliate marketer in 2007 — before I knew much about social media. Being out of work at the time, it was affiliate marketing that helped me to survive. Still an affiliate for several companies today, I love showing other small business owners how they can add an additional stream of passive […]

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