Top 5 Ad Claim Substantiation Mistakes – By Richard B. Newman

August 15, 2019

The Federal Trade Commission requires advertisers to possess a “reasonable basis” for express and implied claims. The failure to do so constitutes an unfair and deceptive act or practice in violation of Section 5 of the FTC Act. Substantiation is a key FTC enforcement priority. Advertisers should be intimately familiar with FTC substantiation investigation and litigation […]

Read the full article →

Qualitative And Quantitative Data And User Experience – By Marco Ponce

August 14, 2019

User experience optimization is something every website and business model should take in consideration at any level. With digital media, like a website, you have only two types of data you can collect to help you make informed decisions on improving the user experience: quantitative and qualitative. The quantitative data type is concerned with discovering facts […]

Read the full article →

3 Strategies To Turn Objections Into Opportunities – By Susan D. Crum

August 13, 2019

“I don’t have the money” or “I don’t have the time” or “I need to think about it” . . . do any of these sound familiar? If you’re in sales, you’ve heard these more than once. But here’s the thing. Objections are not a bad thing. In this article I’m going to share three […]

Read the full article →

The Importance Of Personalizing Cart Abandonment Strategies – By Jonathan Goodwin

August 12, 2019

“The percentage of abandoned carts ranges anywhere from 50% to 80%,” – Annex Cloud. Oftentimes, advertisers or affiliates are driving significant amounts of traffic to a site, but when a user makes it to the cart or checkout stages, there are no abandonment strategies in place. When the user shows abandonment intent at these stages, […]

Read the full article →

10 Types Of Subject Lines That Sell – By Debra Pivko

August 11, 2019

In the time it takes to quickly scan a restaurant menu for what to order, you’ve decided which emails are urgent, important, interesting to squeeze into your overwhelmingly busy schedule—or delete. Today’s audience is savvy to the email sales tricks of the past, so if you’re the one sending a mass email, you have to […]

Read the full article →