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Sara Szado

I started the whole personal branding/social media thing when I was sixteen years old… never with the intention of building a business from it. Six years, 200,000+ followers, and a six-figure business later, and here we are. Having helped hundreds of people build an engaged audience (of buyers) on social media, I have identified nine […]

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Peer-to-peer marketing is the fastest growing channel for brands, and it’s no surprise. The “power of the peer” has now proven up to 79% of online purchases made today with conversion rates on average of 10-12%. Moreover, 70% of millennials prefer peer recommendations over celebrity endorsements because they are regarded as more authentic. Trust among […]

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Most marketers are expanding the use of influencers in their marketing efforts. Influencer marketing is a great practice that can yield exceptional results, both in terms of growth and sales. However, there are several approaches to influencer marketing, and it can be difficult to identify the best methods to implement in order to develop a […]

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Today’s technology has empowered people to manage their own finances with a click of a few buttons, either from their mobile device or personal computer. This has also created a huge shift in how consumers select their service providers. The millennial generation no longer cares about which mortgage provider their parents may have pledged their […]

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Creating definitive program guidelines for your influencers will result in a clear understanding of deliverables, timelines, and campaign objectives. The Checklist There is one very specific item that separates successful influencer campaigns from those that underperform; organization. Influencer programs that are well organized and establish clear guidelines will be appreciated by your influencers. The creation […]

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