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Videos can be a very effective Internet marketing tool. Yet, this tool comes with several hidden legal issues. These pitfalls can be avoided if the video marketer is aware of them and takes proactive measures.  The most overlooked issue in video marketing is the right of publicity. This right relates to a person’s ability to […]


Using someone else’s trademarks for marketing purposes can pose legal risks for affiliates. Many trademark owners claim that such use is prohibited. However, it is not that simple. Affiliates can use another’s trademarks under certain conditions. The central issue is whether the trademark use is likely to confuse consumers into believing that the trademark user […]

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