5 Reasons to Review Affiliates Onboarding Process – By Teodora Dobjanschi

by Jenae Reid on October 5, 2016

feedfront-35-cover-188x240Affiliates onboarding process is one of the most important steps to look at in order to grow a healthy affiliate program.

What is the affiliate onboarding? The experience an affiliate has when they become oriented to your program or network. The goal is to make it as easy as possible for them to go through each step in order to start making money with your program.

Affiliate onboarding is a one-time experience that should create a smooth journey between your sign up page and affiliate’s first contact with your program or network. Still, the onboarding process is often overlooked.

Here are five reasons you should review the onboarding process of your affiliates:

  1. Increase the number of active accounts

Provide your affiliates the right information and a clear process of getting them set within your network or program. From resetting their password, to setting their financial details, and platform demo. Give them all the needed info about your program, your products, and provide them with a welcome kit in order to help with their activation.

  1. Reduce the time between sign-up and first sale

Many affiliates don’t know how to set-up their links correctly, how to choose which vendors or which products to promote, and they remain in a pending stage, seeking more info or abandoning the program. If your competitors have a better onboarding process, they may win them easily. Think about what you would need to know as an affiliate and provide them the data in a clear and simple manner in order to help them start selling and reduce the timeframe between sign-up and first sale. Use sale presentations and product tours as these work best.

  1. Increase the sales volumes

Activating affiliates and helping them achieve their first sales can be hard, but the results will show in time and you will notice an increase in volumes as well. The sooner they understand more about your products and how to promote them, the sooner the results will come.

  1. Reduce the number of potential dormant accounts

A bad onboarding process – or the lack of it – will result in a large number of dormant or inactive affiliates. The affiliate signed up with your program for a reason, but somehow he never became productive. On average, a good affiliate program has 10% to 15% active affiliates, if you have way below these numbers, you should definitely take a look at your onboarding process.

  1. Improve communication and build relationships

35% of affiliates ranked the relationship with the merchant as ‘crucial’ to ‘join, promote and terminate programs’ (AffStat 2015, p. 18). Communication is key to building the relationship with each affiliate; a good communication flow will make affiliates happier, more willing to work with you, and trust you and your product.

These are five simple reasons to review your onboarding process and grow the results you have with your affiliate program.

Teodora Dobjanschi is Senior Affiliate Recruiter at Avangate Affiliate Network.

This article appeared in issue 36 of FeedFront Magazine, which was published in October 2016. https://issuu.com/affiliatesummit/docs/feedfront-36

Comments on this entry are closed.