Top 5 Places to Look for Affiliates – By Victoria Galperina

by Sara Szado on May 6, 2016

Affiliate recruitment is the pain and challenge of every affiliate manager, and for a good reason. With more and more affiliates joining the industry every year, it gets increasingly more complicated to find those few super affiliates that can change the whole picture, but the search never stops.

So where should you look for affiliates? Here is some practical advice, that has worked for us:

Whether you are just starting out with recruitment efforts, or looking for ways to improve the quality of your affiliates, tracking what your competitors are up is always a good idea. And an even better idea, is to start monitoring who mentions them on the daily basis.

There is a good chance that the person who mentioned your competitor is in your niche, has a target audience, and there is a high chance they would be willing to mention you as well, and you should definitely take advantage of this.

Some of your affiliates are more active than others and they earn more. You might want to recruit more of them. So what you can do, is get the domain name of their website and search for similar sites.

There is a big chance that you find relevant and interested affiliates by doing this search. It will also get you a huge list of domains to make your search easier.

Social Networks
We live in the digital era and it is important to keep up. There are several services on the market that allow you to perform targeted searches for specific words, mentions, or even jobs across various networks.

This way you can scavenge Twitter for affiliate marketers specializing in your industry, by using specific keywords.

Universities and Courses
Whether you are trying to distribute goods or services, students are great at spreading the word about what they love. You can recruit them with freebies, and if they love them, they’ll tell their friends.

If they don’t, you can find someone else, but you are offering a commission, so provided that it fits their expectations, they will still put in a ton of effort to market what you are offering. If you are offering a service, it’s a great idea to partner with the lecturers themselves, so that they would include teaching your service in the syllabus for the subject, where it is relevant.

Passive Recruitment
If you are not doing this already, you should really think about turning your loyal customers into affiliates. It can be done in various ways. For example, you can link to an affiliate program from the footer of your website, or from relevant posts on the blog, or even through targeted newsletters to your customers.

The key takeaway here is that when it comes to affiliate recruitment, you need to be a go getter and always be on the outlook for new ways or services that will help you attract star affiliates.

Victoria Galperina is the Head of Affiliate Marketing at SEMrush.

This article appeared in issue 34 of FeedFront Magazine, which was published in April 2016.

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