The List Building Tactic Affiliate Publishers Miss – By Anthony Kirlew

by Sara Szado on January 3, 2016

It’s no secret that having a solid email list in a niche market is a great way to make money as an affiliate marketer. You find a great offer, send it to your list, a percentage of them buy it, and you get paid. Life is good!

But what do you do if you don’t have a big list? There are many affiliate marketers who are running offers on their website (either through banners or direct links), and while that can generate some sales, it typically produces lower sales conversions than emailing your list and doesn’t help you build a list for future sales.

The Interim Step to Build Your List
One tactic that I find helpful is to replace the text or banner link to a landing page, where you can make a free offer (a PDF download or whitepaper) that discusses a solution to the problem your affiliate offer solves.

For example, if you are promoting a credit repair affiliate offer, you could link to a download on “The top 5 ways you can boost your credit score without spending a dime.” If your target customer wants to fix their credit, they should have some interest in your free offer.

On your landing page, you will now ask for their name and email address (using an autoresponder system), and now you are building a list in your niche.

Sell Lots of Affiliate Products Instead of One
The upside is that as you empower your list members by sending follow-up information about the problem you can solve for them, you are building trust with them, which will increase the percentage of people who purchase the affiliate offer.

You will end up selling more of the initial offering, as well as follow up affiliate offers, because now you have created an interest list instead of getting a one-time sale where you would never acquire the customer email address.

Creating Your Offer
All you need to create your offer is a word processor, a PDF converter (there are many free options online), and an autoresponder system (there are a few of those that have free trial options for up to several hundred members).

I hope this helps grow your list and your affiliate income.

Anthony is an affiliate marketer, affiliate manager, and digital marketing consultant, and blogs at

This article appeared in issue 32 of FeedFront Magazine, which was published in October 2015.

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