LinkedIn Profile Photo Dos and Don’ts By Ryan Zimmerman

by Cruz Alvarado on February 13, 2019

Summary: Here are tips and thoughts as to what can help or hinder your Linkedin profile pic.

According to the old idiom, a picture is worth a thousand words. According to a new idiom I just made up, a LinkedIn profile is sometimes worth just three words: What. The. F*ck?

Here are some tips on how to choose the right profile pic and professionally connect with potential colleagues.

  • DO crop it and crop it well. You may have looked amazing at your friend’s wedding with your date, but seeing a disembodied hand resting on your shoulder is just weird.
  • DO remember to have the photo in focus. It’s amazing how often I see pics that are blurry. If it looks blurry, don’t use it. Simple. That killer smile doesn’t have the same effect unless it’s crisp and clear.
  • DO size them correctly. Ideally you’re looking at 400×400, so we shouldn’t have to squint our eyes to see who you are or back up from our monitor to avoid plunging into your pores.
  • DO remember to take off your sunglasses. It’s not a photo shoot, Magnum. Unless you’re actually a sales rep at Ray-Ban, take them off and let us see those amazing peepers.
  • DON’T confuse LinkedIn with Snapchat. You’re not twelve years old and you don’t need bunny ears, puppy noses, or deer eyes. If you want to be taken seriously, leave the filters off.
  • DON’T forget to actually use a profile picture. If you are in the Witness Protection Program or are on the run from the law, then yes, those instances would be exceptions. If not, just take the time to replace the token profile outline provided by LinkedIn and make it personal. If you’re shy, use your company logo. Just make sure to use something. Doing so shows that you are active and open to doing business.
  • DON’T take a photo of a photo. Nothing says “I don’t understand how technology works” like the reflection of a camera flash on your pic. Take thirty seconds and scan that prized photo and upload it for a nice and clean result.
  • DON’T use a photo of your kids. Look, I have kids and I love them. They’re adorable (usually). But this isn’t Instagram. Put your face or your company’s identity as the focal point, not your little ones. This also applies to cats, dogs, and any other pets. Remember, Fido=Facebook.

In summary, LinkedIn is for doing business and meeting up with like-minded individuals in your related fields. Make that first impression a good one and show off that magnificent mug you were blessed with.

Ryan’s a 15 year industry veteran and the Director of Business Development at Avenue Link. This article appeared in issue 45 of FeedFront Magazine, which was published in January 2019: Visit Here 

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