The Biggest Missed Opportunity For Bloggers – By Josh Kohlbach  

by Jenae Reid on August 3, 2018

Bloggers are in a unique position as affiliate marketers.

They have the two things you need to succeed before ever having set up a single affiliate link:

  1. An audience
  2. Content

But in that opportunity, they also have one of the greatest barriers to entry. They often have such a back-catalog of content it can be intimidating to think about how to start monetizing with affiliate marketing.

But let me tell you, it’s worth it – there’s gold in them thar hills.

Why Monetize Your Existing Content

Take a good hard look at your monetization plan for your blog.

If you are monetizing with private ads, Google Adsense, or other ad networks, you could be leaving a lot on the table.

Most bloggers don’t realize that there is so much low hanging fruit already on their site.

Take some time to go back through your archives of existing content and find all the times you’ve mentioned a product. There’s likely to be thousands of mentions.

Whether you are a food blogger, a tech blogger, a travel blogger, or whatever – you have the chance to monetize all of this past content.

It’s is by far the best way that I know for bloggers to generate massive affiliate earnings in a very short amount of time.

How to Monetize Old Content

The goal is to find all the keywords in your content that relate to products and link them up to affiliate offers. You can either link them to offers directly or to dedicated product reviews.

For example, if you are a food blogger, any time you mention the word “blender”, you have an opportunity to link off to your favorite brand of blender.

You can point people directly to the blender you recommend with your affiliate link, or you can link off to another article on your site reviewing that product in detail.

This same methodology can be applied to other blogging niches as well.

Leverage Tools to Make It Happen

You can do this process manually but depending on how much content you have; it might take a lot of time.

I recommend you leverage technology to do the job for you.

Many link cloaking tools feature an “autolinker” which searches out and hunts down the keywords in your articles. It links these keywords up on the fly.

By using an autolinker, you can easily change the link to another offer if you find one with better returns.

Your Challenge

So, my challenge to you, good blogger, is to look harder at all that great content you have spent hours and hours crafting and ask:

“What can I do today, right now, to leverage that?”

As I always tell people, the ones who succeed with affiliate marketing do one thing consistently: they take big action.


Josh Kohlbach is the founder of, a link cloaking tool for WordPress.

 This article appeared in issue 43 of FeedFront Magazine, which was published in July 2018.

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