Affiliate Links on Pinterest: Why and How? By: Ashley Klotz

by Alana Jones on February 12, 2019

Summary: With 250 million active users that are ready to buy, learn how and why Pinterest is a smart affiliate strategy.

A few years ago, Pinterest banned all affiliate links from their site in an effort to decrease spammers abusing the method. Fortunately for affiliates, Pinterest reversed this decision back in 2016 and opened the platform for affiliates to monetize their pins.

With 250 million users on Pinterest, this is a great opportunity to gain additional exposure and hopefully drive more traffic and sales. Below, I will break down why you should be utilizing your affiliate links on the site, as well as how.

WHY?

By the numbers, Pinterest is a smart source when it comes to monetizing your blog and increasing your affiliate efforts. Out of their vast number of users, 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest (Source: Omnicore, Pinterest by the Numbers, September 2017).

The reason being is that users go to Pinterest to do their research and get inspiration before purchasing anything. This decision to add affiliate links doesn’t just benefit the pinner, but also the follower. The pinner provides an improved experience for followers that are interested in buying a product and the pinner has the potential of earning a commission. It’s a win-win.

HOW?

When affiliate links were banned, a blogger’s work-around would be to link to their blog post where their affiliate links could be found. This is still a good tactic as there are more links to be clicked on in the post than the pin.

Adding affiliate links to your pins should be in addition to the past tactic and not in place of it. For one reason, the old approach still gives you a potential sale with the links in your blog, plus added traffic to your site. Another reason to keep a good balance between blog links and affiliate links is that your followers will still look for authenticity.

They look to your boards for inspiration and don’t want to see only products for sale. Trust your judgement and knowledge of your audience when exercising affiliate links on Pinterest.

When you do use your affiliate links, adding them to Pinterest is easy. You can pin directly from any site that you’re an affiliate for and once it’s pinned, simply “edit” the pin and change the URL to your affiliate link. Have older pins you want to change? Go ahead and edit the pin and replace the URL the same way.

70% search, save, or click on a pin (Source: Sprout Social, 15 Pinterest Statistics Every Marketer Should Know in 2018, June 2018), therefore it’s a no-brainer to get your affiliate links on Pinterest and it couldn’t be easier.

Start today and get your boards in order – try adding a board that’s specifically for your affiliate ads and fill with products you actually love. No matter your strategy, adding affiliate links is a smart decision that will have you earning more commission in no time. Just don’t forget your Federal Trade Commision (FTC) disclosure.

Ashley Klotz, Content Manager, All Inclusive Marketing. 7+ years of content, social and performance expertise. This article appeared in issue 45 of FeedFront Magazine, which was published in January 2019: Visit Here 

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