3 Top-Ranking SEO Tips for 2016 – By Shannon K. Steffen

by Sara Szado on January 6, 2016

feedfront-33 cover-188x240It used to be that all you needed was quality content and some links to rank high in the search engines. Search engine programming is changing every few days, and it’s impossible to keep up unless all you do is search engine optimization (SEO).

My friends, SEO has changed to become smarter, faster, and more agile. Of course, that is great for those searching, but what about for those businesses, bloggers, and affiliate marketers that want to get found online? Not to worry, I’m going to help you with sharing three less-known SEO tips for 2016. Oh, and if you want some extra tip on SEO, allow vecro.tech/seo-glasgow to catch you up to speed!

1. The Location of Your Website’s Server – The location of your website’s server tells the search engines where your business is located and uses this information to display your website to those searching. So, if your business is in the USA and your webhost is using a server in India, the search engines think your business is in India and will rank your website higher in the search engine results for people searching your keyword terms in India. See how this can cause a problem?

To fix this, contact your webhosting company and verify where your server is located. If it is not in the same country then you will either need to request that they move your website to one of their servers in your country or you will need to move to another webhost.

2. The Longevity of Your Website’s Domain – If you are only purchasing your domain in 1-year intervals, the search engines may view your website has a “fly-by-night” website meaning that it is here today and gone tomorrow. When you purchase the domain for 10 years though, the search engines understand that you are in it for the long haul and that you plan to stay around.

The easy fix is to sign your lease – or renew your domain – for a few years ahead of time. This shows that you plan to grow and add quality to the World Wide Web.

3. Your Social Media Reputation – I have to laugh at this one, because so many people still place SEO and social media in separate containers. Sure, they had completely separate online strategies a while ago, but as the Google, Yahoo, and Bing get smarter, social media reputation is having a greater influence on search engine rankings (SERs). Check out this post if you need more info on how to build citations.

To take advantage of this opportunity, you need to add quality to the Internet and share your knowledge with others. Becoming part of the conversation, instead of standing on the sidelines, adds weight to your authority online and increases your reputation in the eyes of the search engines. You should also remember that your website design is important and it should be up-to-date. Go to http://issuu.com/affiliatesummit/docs/feedfront-33

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