3 Tips To Diversify Your Traffic Channels – By Rebecca Felker

by Sara Szado on August 7, 2019

You’ve probably heard time and time again how important it is to diversify your traffic channels to stay relevant as
a top affiliate. With Facebook and Google’s algorithms continuously changing and hitting the inbox getting increasingly difficult, it’s more important than ever to leverage and capitalize multiple traffic channels.

But where should you start? As simple as it sounds, breaking into a new media channel is not exactly easy, especially when you’ve honed your skills, invested countless resources, and mastered your craft in one particular channel. It is possible, however.

Here are 3 tips to follow when you’re ready to diversify.

1 – Understand the Data

Assess the way your target audience is engaging in your current channel. You may already do this on a regular basis, but taking a deep dive into the analytics will give you better insights and a clearer path. Understanding your key metrics and data can open a new door. Take for example an affiliate who is buying Facebook media, there are a plethora of data points collected that paint a picture of the ideal consumer persona and is more translatable than you think into search or even native. Are you letting limiting beliefs stopping you from trying?

2 – Get to Know Your Audience

There are several data enhancement services that can bolster up your list with new data points to give you even more specifics about your audience. If you’re an email affiliate whose target audience are baby boomers, take a look at your data segments and key email metrics such as delivery rate, open rate, and conversion rate to search for new clues about your audience. It may interest you to know that, according to Forbes, social media is important to baby boomers. With an average of 4.6 social media accounts per person, it may be time for you to retarget your email list through Facebook and LinkedIn to see a boost in engagement.

3 – Stay Current

Staying on top of new trends and the latest industry news will not only keep your marketing strategies and techniques relevant but will also provide you with insight on emerging traffic channels as well as old channels that are making a comeback. Staying abreast of this information can keep you one step ahead of the game when you might need it most.

Good news, you’re reading FeedFront, so you’re already doing this. Other ways to stay current is via trade shows or apps that help you discover new content such as Nuzzle, StumbleUpon, Feedly or Google alerts. Are you looking into the horizon often enough?

While these are not the only factors to consider, they will at least help you get started and put you on the right path to broaden your traffic channels.

Rebecca Felker is the PR & Marketing Manager at Madrivo. This article appeared in issue 47 of FeedFront Magazine, which was published in July 2019. Visit here for the full edition.

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