Since then I’ve learned to respect the lessons learned, including the 80/20 rule. This rule simply means: 80% of the content you share on social media should be helpful, valuable information to appeal to your followers. Once you’ve shared this type of information, then you’ve earned the right to market 20% of the time. I’ve […]
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On the Internet a first impression is everything — and more often than not, Google is providing that first impression. While most people think whatever ranks at the top of Google is likely the most accurate and useful information, the majority of us within the industry know it’s all about search engine optimization (SEO) and […]
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