FTC Compliance for Affiliates: Recent Developments – By Katy Atlas

April 17, 2018

  The Federal Trade Commission creates and enforces regulations on internet advertising. Under Section 5 of the FTC Act, businesses cannot run any unfair or deceptive advertising. Affiliates, advertisers, and agencies may all be held liable for unfair or deceptive online advertising. Background In 2013, the FTC released its .com disclosure guidelines, the seminal piece […]

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Formulating a Niche-Focused Pitch – By Rachel Honoway

April 16, 2018

Are you an influencer? When was the last time you sat down to think about what value you provide, and why your readers come to you? I know you’re busy. But these are important questions to answer. Trust me, if you don’t think about them now, you could be faced with the questions at the […]

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20 People Earned Passes to #ASE18 by Exercising So Far

April 16, 2018

You can get a pass to Affiliate Summit East 2018 just by logging 50 miles or more in our exercise challenge. So far, 20 people have earned their passes. Affiliate Summit is hosting a challenge and awarding free passes where participants cycle, run, swim, walk, or other exercise measured on DailyMile. Any exercise that doesn’t […]

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Facebook Analytics: Monetize the Customer Journey – By Dmitriy Kruglyak

April 13, 2018

  Have you tried Facebook Analytics yet? Now is the time, as Facebook is putting massive investment into one of its most underused and misunderstood products Single View of the Customer Rich people-based data is the decisive advantage Facebook has in the analytics game. No other player can connect activities of users with as much […]

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Expand Reach and Flexibility with Clickless Tracking – By Ryan Fitzgerald

April 12, 2018

As a merchant it can be difficult to maintain trackability while simultaneously expanding your affiliate network. This is where clickless tracking comes in. Clickless tracking can provide both influencers and merchants increased reach and flexibility. It does so, by expanding the mediums (online and off) in which influencers can promote a product and receive credit […]

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