Using Negative Marketing Signals for Campaign Optimization – By Tom Wozniak

July 25, 2018

When analyzing email campaign performance, most marketers focus on their KPIs (CTR, Opens, Sales, ROI) and use those metrics to dial in performance. This concentration on the positive is the traditional approach to evaluating campaign results. It seems logical that if your goal is to get recipients to engage with your emails, you should measure […]

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Don’t Forget to RSVP for the Official Parties at #ASE18

July 25, 2018

Have you RSVP’d for the official parties of Affiliate Summit East 2018, the Awin + ShareASale Party on July 29 and Affiliate Ball on July 30? Mix, shake and stir at the Awin + ShareASale Party on Sunday, July 29 from 9pm–12am at RUMI (229 W. 28th Street). The Affiliate Ball will take place at […]

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Submit your Speaker Proposal for Affiliate Summit West 2019

July 24, 2018

Speaking proposals for Affiliate Summit West 2019, taking place January 6-8, 2019 in Las Vegas, are now being accepted. The submission deadline is Friday, September 7, 2018. The speaker submissions are chosen based on the following: Voting scores and comments by the Affiliate Summit Advisory Board (including Affiliate Summit Co-CEOs Missy Ward and Shawn Collins). […]

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The World is Coming Together at Affiliate Summit East 2018

July 24, 2018

I was just looking at the countries where people are coming from for Affiliate Summit East 2018, and it’s neat to see marketers converging on New York City from all around the world. Outside of the United States, the country sending the most attendees is Canada. After Canada, people are coming from the following countries […]

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Tracking Parameters Lead to Informed Marketing Decisions – By Travis Jacobson

July 24, 2018

My wife, Brandi, and I recently traveled to France with our three children. Our flight landed in Paris with a limited amount of time to catch our connecting flight to Lyon. Our youngest child needed a ticket before we caught our connecting flight. When we landed in Paris, we were unprepared for how confused we […]

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