5 Influencer Gifting Tips – By Stephanie Salomon

August 2, 2018

As influencer marketing continues to be a cornerstone of any retailer’s digital marketing strategy, the concept of gifting products or services can be an effective way to activate these partners and inspire content around one’s offering. Gifting gives influencers a chance to fall in love with a product and feel compelled to share it across their […]

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Swipe Right to Network at Affiliate Summit East 2018

July 28, 2018

In addition to the app we always provide to attendees for Affiliate Summit, there is an additional one just for networking this time around. The new app is called Networker and it is available for iPhone and Android. Sign in and complete your profile then swipe right on attendees you are interested in connecting with […]

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Attribution-Based Commissions: Death To “Last Click Wins” – By Vanessa St-Amand

July 27, 2018

You’re driving down the highway, and hear a radio commercial about a new Japanese restaurant that has recently been named #1 for sushi. About half an hour later, you see a billboard that says that same restaurant is two miles away. Feeling hungry, you decide to take the exit. As you get closer to the […]

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5 Performance Marketing KPIs for Financial Services – By Helen Au

July 26, 2018

Affiliate marketing is an important channel that helps to drive growth for financial services products. When it comes to measuring the success of a partner, campaign, or program, there are five KPIs that we recommend monitoring to help get the most out of your performance marketing efforts. Conversion Rate This refers to the percentage of […]

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Using Negative Marketing Signals for Campaign Optimization – By Tom Wozniak

July 25, 2018

When analyzing email campaign performance, most marketers focus on their KPIs (CTR, Opens, Sales, ROI) and use those metrics to dial in performance. This concentration on the positive is the traditional approach to evaluating campaign results. It seems logical that if your goal is to get recipients to engage with your emails, you should measure […]

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