Affiliate Magazine » Wil Reynolds

Affiliate Summit East 2009 Speaker Preview

FeedFront Staff — Wed, 05 Aug 2009 15:00:45 +0000

Affiliate Summit East 2009 is taking place August 9-11 in New York City. The agenda is packed with three days of educational sessions. Here are some of the speakers and their sessions you can look forward to attending.

SEO Tools You Can Use Today
Wil Reynolds
SEER Interactive
Associate
Twitter @wilreynolds

What will attendees learn if they attend your session?
We’ll review the pros and cons of some of my favorite (and many unknown) web tools. Expect to learn how to use YouTube to build links, along with advanced tactics strategies like using no-follows and other tactics to help maximize your internal link power to the pages that need it most.

What are you looking forward to during Affiliate Summit East 2009?
If you’ve ever seen a competitor outranking you for some of your key terms this session will give you the tools and strategies to put up a good fight. The people, I look forward to interacting with and learning from are all of you guys!

Getting Noticed FAST
Lisa Picarille
LisaPicarille.com
Consultant
Twitter @lisap

What will attendees learn if they attend your session?
How a handful of savvy online marketers have leveraged the latest social networking tools, – along with good old -fashioned networking, – to go from virtually unknown newbies to instantly recognizable (and well-respected) names in the affiliate marketing space in just one year. Attendees will learn the tips, tricks and proven techniques that made these personal branding efforts highly successful.

What are you looking forward to during Affiliate Summit East 2009?
Affiliate Summit is always the perfect combination of education and networking that enables me to take away practical advice, expert opinions and real- world lessons that move my business forward. Plus, the show always manages to incorporate some fun implementation of cutting- edge technology that ends up being critical to me down the road.

Seven Deadly Sins of Landing Page Optimization
Tim Ash
SiteTuners.com
President & CEO
Twitter @tim_ash

What will attendees learn if they attend your session?
How a few simple fixes to common problems can skyrocket your conversion rate.

What are you looking forward to during Affiliate Summit East 2009?
Power networking and hanging out with positive enthusiastic people.

Organic Site Review Panel
Scott Polk
Bruce Clay, Inc
Sr. SEO Analyst / Evangelist
Twitter @scottpolk

What will attendees learn if they attend your session?
Real- world SEO recommendations on how to improve their organic listings in Google, Yahoo and MSN Live search engines. Attendees will have the opportunity to have their websites reviewed in real-time by a panel of experts in the SEO field.

What are you looking forward to during Affiliate Summit East 2009?
I am definitely looking forward to the Nnetworking opportunities, – both professional and personal that always occurs at Affiliate Summit. Also, new business opportunities and partnerships with some of the smartest people in internet marketing.

Social Media Marketing for Affiliates

Brent Csutoras
Brent Csutoras, Inc.
Social Media Consultant
Twitter @brentcsutoras

What will attendees learn if they attend your session?
A comprehensive understanding of the benefits to marketing within the top social media aggregation sites like Digg, Reddit, and StumbleUpon. Through the many examples and tips the panel will provide, attendees will learn how to use these social sites as a brand, visibility, and link building tools. Basically if you want to know what social media marketing is really all about, this is the panel for you.

What are you looking forward to during Affiliate Summit East 2009?
This being my first time at Affiliate Summit, I am really looking forward to meeting and networking with the attendees.

Web 2010 – Ten Trends Defining Your Future

Jay Berkowitz
www.TenGoldenRules.com
CEO
Twitter @JayBerkowitz

What will attendees learn if they attend your session?
The ten leading trends that will allow businesses, individuals and affiliates to succeed online in 2010 and beyond.

What are you looking forward to during Affiliate Summit East 2009?

I am looking forward to the affiliate marketing community taking on the Big Apple and shaking it up!

Register at www.AffiliateSummit.com – passes are expected to sell out within a couple weeks of Affiliate Summit East 2009.

Download the entire FeedFront issue 6 here – http://feedfront.com/feedfront-issue6.pdf
FeedFront issue 6 articles can be found here as well: http://feedfront.com/archives/article00date/2009/06

My .02 on SMX East – By Wil Reynolds

FeedFront Staff — Wed, 18 Mar 2009 15:00:42 +0000

If you can’t keep up with the conference of the month, last month SMX landed in the Big Apple. The Davits Center to be exact. Registration went smoothly, so I was off to the races and on to my first session.

It seems Internet marketing conferences sometimes struggle with balancing introductory, medium and advanced content in one event.

SMX advanced tends to lean more on the Intermediate level and that seems to fair well with most of the attendees.

That said, I still walked out of many of the sessions feeling like the 20 or so tips I gained made the cost well worth it. In fact, there is strong value there for most people.

Two speakers who really blew me away with new ideas, tools, and perspectives were Stephan Spencer of Netconcepts and Debra Mastaler of Alliance Link. As someone who has been at this for 10+ years, I often go to these events to network, but their sessions taught me a lot and gave me plenty of food for thought.

The big news of the show was the launch of SEOmoz’s Linkscape tool, which will attempt to level the playing field by providing information to Webmasters on linking. It is long overdue, as running a link search in Google might only show you 1-5% of your links. This tool’s launch was definitely the talk of SMX, but time will tell if it is a strong as it claims.

New to me were the 30-minute educational sessions in the expo hall, with hosts from Google, SEOmoz, Apogee Search, and others.

These presentations were an excellent way for exhibit hall attendees to get a condensed version of the full breakout session, which they wouldn’t typically get to experience. Topics included linking, paid search, and analytics. Since the expo hall was a bit on the small side, this was also a great attraction for those companies with booths.

Advanced and basic tracks were clearly defined and labeled, which made it easy for attendees to follow. The in-house track was also very useful. It was geared towards helping companies that manage search internally (in-house) and raised issues and solutions for their specific needs. I especially liked the panel on “How To Break Up With Your Agency.” This was a unique topic and one that I think is important for attendees to understand when structuring agreements.

One of the sessions unique to SMX is titled “Give It Up”, where the rule is you can’t blog about anything that is presented for 30 days. It provides some exclusivity on the content and makes SMX distinctive.

All in all, it was a great show. I learned a lot and got to see some of the SEO royalty.

Wil founded SEER Interactive, a Philadelphia-based SEO firm in 2002.

Download the entire FeedFront issue 4 here – http://feedfront.com/feedfront-issue4.pdf
FeedFront issue 4 articles can be found here as well: http://feedfront.com/archives/category/issue-4/

Perils of White Hat SEO – By Wil Reynolds

FeedFront Staff — Thu, 11 Sep 2008 04:12:05 +0000

Last year, I had a client who was the largest company in their space, yet they consistently ranked on the bottom of page two in Google for their most important term, no matter how hard they tried.

They brought my company on board and we were able to help get them as high as the fifth spot.

That was a marked improvement, but since they were the leader in their space, we still weren’t thrilled with our results.

We found the company holding the top spot was receiving thousands of garbage GeoCities-type links. Most were not on theme and were on low value sites.

Using LinkDiagnosis.com, we determined the competitor’s links and Page Ranks were of extremely low quality.

The Devil You Don’t Know

Interestingly enough, a year later I had the opportunity to work with the company in the top spot (our old client’s competitor) on some site architecture work.

I was so curious to find out how the company was able to outrank my old client with virtually no content on their home page, so I accepted a short-term consulting agreement.

What I found was extremely disappointing. A top consultant who charges a small fortune (not known for being a Grey Hat) was doing nothing but buying a ton of links.

No link baiting, no widget development, no press releases, no useful tools, no FireFox plug-ins, no coupons – just sheer link numbers on low quality sites.

There is nothing that aggravates me more than spammers buying links and retaining their high rankings, while I remain cautious in my link acquisitions to ensure that our clients avoid trouble.

Who Loses in the Grey Hat Game?

Looking at this insider view, many of you may wonder if my tactics would change. Well, first I know that modifying my strategy to be even more aggressive on paid links would likely result in slightly higher rankings for our clients.

However, it is imperative to me to develop long-term value for every client.

I think the short-term gain in search marketing is akin to using steroids in professional sports; you know at any time the shoe could drop, but choose to keep cheating.

The Page Rank the meek inherit… what will it be worth?

Download issue 2 of FeedFront at http://feedfront.com/feedfront-issue2.pdf.
Articles from issue 2 of FeedFront will also be posted at http://feedfront.com/archives/category/issue-2/.

My Favorite Search Engine Marketing Sites by Wil Reynolds

Shawn Collins — Thu, 24 Jul 2008 02:06:07 +0000

My 3 Favorite Blogs You May Not Visit

http://www.searchenginejournal.com/ – An all around search blog covering SEO & PPC with great editors.
http://www.redflymarketing.com/blog/ – I’ve picked up more than a fair share of PPC / SEO tidbits here.
http://www.ppchero.com/ – Great and practical PPC advice.

My 3 Favorite Tools You May Not be Using

http://www.google.com/trends/hottrends – Use this daily to see what is getting hot every day, jump on trends quickly.
http://www.seoquake.com/ – One of the best plugins out there to speed up your research.
http://oyoy.eu/ – new comer but has a bunch of great tools, and a good plugin to boot.

Wil Reynolds is an SEO expert and founder of SEER Interactive, a Philadelphia-based Internet Marketing company and a national leader among SEO companies.

Download issue 1 of FeedFront at http://feedfront.com/feedfront-issue1.pdf.