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Wickfire

  The Federal Trade Commission creates and enforces regulations on internet advertising. Under Section 5 of the FTC Act, businesses cannot run any unfair or deceptive advertising. Affiliates, advertisers, and agencies may all be held liable for unfair or deceptive online advertising. Background In 2013, the FTC released its .com disclosure guidelines, the seminal piece […]

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When you hear the phrase “remote workforce” in the affiliate industry, do you think of accountability, transparency, and trust? You should. Because of its focus on performance-driven results, the affiliate marketing industry lends itself exceptionally well to a remote workforce. I’ve managed remote workers at three different affiliate publishing companies since 2010. Before that, I […]

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Large “super affiliates” have a particular set of needs. Rather than relying on only click-to-access links and network reporting interfaces, larger affiliates with proprietary technology platforms need data instead of tools. As Wickfire has integrated with more than a dozen affiliate networks, we’ve learned what networks should provide and what agencies and advertisers should look […]

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