Posts tagged as:


The FTC (Federal Trade Commission) “closing letter” to AnnTaylor Stores was like Gunsmoke’s Marshall Dillon shooting a warning at online marketers and bloggers: you’d better take FTC’s revised Endorsement Guides seriously. They require advertisers to disclose “material connections” with endorsers. The Guide’s examples include a manufacturer who sends a new video game to a blogger, […]

{ 1 comment }