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The guidelines for 2003’s CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) seem straightforward: don’t email people who have unsubscribed from receiving your messages. But there can be some gray areas, and we’re here to help make these cloudy guidelines clear. If you don’t know where the line is, it could cost […]

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According to the US Email Marketing Forecast, 2009 To 2014 by Forrester Research, “Marketers tell us that they enjoy an ROI (return on investment) that is two to three times higher with email than it is with any other form of direct marketing.”    Therefore, it comes as no surprise that marketers are increasingly utilizing […]