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Using Suppression Lists to Optimize CPA Campaigns Are you leveraging email in your CPA campaigns? If so, you know the potential of email marketing. You also know the precautions that must be taken to maintain email compliance, such as using email suppression lists to honor opt-outs. Suppression lists are critical for compliance, but they can […]

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The guidelines for 2003’s CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) seem straightforward: don’t email people who have unsubscribed from receiving your messages. But there can be some gray areas, and we’re here to help make these cloudy guidelines clear. If you don’t know where the line is, it could cost […]

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According to the US Email Marketing Forecast, 2009 To 2014 by Forrester Research, “Marketers tell us that they enjoy an ROI (return on investment) that is two to three times higher with email than it is with any other form of direct marketing.”    Therefore, it comes as no surprise that marketers are increasingly utilizing […]