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Twitter

Facebook’s Terms of Use state you can only have one account and it must be in your actual name, not your business name. However, there is a place set aside to represent and promote businesses called Facebook “Fan” Pages (“Pages”). The Pages feature is somewhat obscured; scroll down to the foot of any Facebook.com web […]

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Twitter is an amazing tool for building your message, and an exciting platform for efficient conversation and marketing. Success on Twitter comes with connections and meeting new people, building your network and being part of an incredible, ongoing conversation. Here are a few ways I recommend using Twitter to build your message: Build a Solid […]

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In recent months, Twitter has received a lot of buzz, with large companies and celebrities alike beginning to use the application to its full potential. As a social tool, its increased popularity has created a lot of news (and noise) for our minds to gather and absorb. For the marketer though, the question is; how […]

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During the last year or so, there has been a lot of buzz about the success of marketing to social media news sites like Digg, StumbleUpon, and Reddit. The amount of traffic, exposure, and links you can obtain is unparalleled to any other aspect of online marketing. People have also found that it is a […]

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The keynote address from Guy Kawasaki, “Nobodies are the New Somebodies,” at SESNY 2009 was about how Twitter can be used as a marketing tool. Here are the key points from Guy’s talk… Forget the A-list – it is vastly overrated. De-focus – you don’t know who will be your most important followers. Get lots […]

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