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	<title>Affiliate Magazine &#187; Twitter</title>
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		<title>Are You Using Twitter the Right Way? &#8211; By Matt Enders</title>
		<link>http://feedfront.com/archives/article002702</link>
		<comments>http://feedfront.com/archives/article002702#comments</comments>
		<pubDate>Mon, 26 Apr 2010 15:00:15 +0000</pubDate>
		<dc:creator>FeedFront Staff</dc:creator>
				<category><![CDATA[April 2010 Issue]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[Affiliate Summit]]></category>
		<category><![CDATA[feedfront]]></category>
		<category><![CDATA[inc.]]></category>
		<category><![CDATA[matt enders]]></category>
		<category><![CDATA[mgecom]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://feedfront.com/?p=2702</guid>
		<description><![CDATA[No, this is not another article asking “Do you have a Twitter account for your business?” or “How much time do you spend on Twitter?” Rather, this article is going to challenge you to ask yourself about your current Twitter strategies. The key question is, when you Tweet, are you talking at people, or are [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>No, this is not another article asking “Do you have a Twitter account for your business?” or “How much time do you spend on Twitter?” Rather, this article is going to challenge you to ask yourself about your current Twitter strategies. The key question is, when you Tweet, are you talking at people, or are you conversing with people?  </p>
<p>We all know that social media, Twitter included, is meant to be a communication tool . What it truly boils down to is an opportunity to converse in a much more real-time, collaborative, and interactive setting. </p>
<p>If you want to achieve success through Twitter, stop trying to lob your messages out there, hoping someone will catch them; and instead initiate and facilitate conversations. Here are some of my best tips:</p>
<p>1)	ReTweet often.  But, do not stop there. Always add your own thoughts or opinion to the original item that you found ReTweet-worthy. It is perfectly acceptable to post two or three Tweets in a row for this purpose.</p>
<p>2)	Tweet plenty of @ replies. Remember, you are having a conversation and you want the other person to know you are talking to them.</p>
<p>3)	Use a lot of hashtags in your tweets. This adds your thoughts into much larger conversations.</p>
<p>4)	Similarly, search for new hashtags that you find interesting or useful. Join in those conversations.</p>
<p>5)	Reply to everyone who sends you an @ message. No one will want to converse with you if you are not willing to throw the conversation ball back to them.</p>
<p>6)	Use auto-responders for your followers with caution.  If you must use one, keep it simple by just saying hi or thanks for the follow.</p>
<p>7)	Do not automatically follow everyone who follows you. This is a quick way to make Twitter overwhelmingly useless.</p>
<p>Picture this… You are in a crowded room talking to a large group of people at the same time. There are no speeches or stages; it is just a gathering with friendly conversation. Do you think people would pay attention to what you have to say if you constantly push your own agenda, regardless of what the group is discussing? Of course, the answer is no. Why would you treat Twitter any differently?</p>
<p>Social media as a whole is about becoming likable, while portraying a true image of yourself, and having as many people as possible show an interest in what you have to say. People, by nature, like to feel important and connected to the things they care about. If you want people to care about your message, make them feel important and connected to it by engaging them in conversation.  </p>
<p>By conversation, I mean both your conversation and theirs. Social media is a two-way street. You get what you give. Make sure you are contributing in a way which will give you the return you seek.</p>
<p><em>Matt Enders is the CEO of MGECOM, Inc., a leading outsourced affiliate program management firm.</em></p>
<p>Download the entire FeedFront issue 10 here &#8211; <a href="http://www.scribd.com/doc/29057000/FeedFront-Magazine-Issue-10">http://www.scribd.com/doc/29057000/FeedFront-Magazine-Issue-10</a><br />
FeedFront issue 10 articles can be found here as well: <a href="http://feedfront.com/archives/article00date/2010/04">http://feedfront.com/archives/article00date/2010/04</a></p>
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		<title>The Quest for Social Marketing’s Holy Grail &#8211; By Larry Bailin</title>
		<link>http://feedfront.com/archives/article002451</link>
		<comments>http://feedfront.com/archives/article002451#comments</comments>
		<pubDate>Mon, 01 Mar 2010 15:00:23 +0000</pubDate>
		<dc:creator>FeedFront Staff</dc:creator>
				<category><![CDATA[January 2010 Issue]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[larry bailin]]></category>
		<category><![CDATA[single throw marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://feedfront.com/?p=2451</guid>
		<description><![CDATA[Social networking giant Facebook recently surpassed Wikipedia as the fourth largest Web site in the world while micro-blogging powerhouse, Twitter, reportedly handled 5,000 tweets per minute when the king-of-pop passed. These announcements have businesses scrambling to social Web sites like they were, well, the Holy Grail of marketing success. Here&#8217;s the thing about finding the [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Social networking giant Facebook recently surpassed Wikipedia as the fourth largest Web site in the world while micro-blogging powerhouse, Twitter, reportedly handled 5,000 tweets per minute when the king-of-pop passed. These announcements have businesses scrambling to social Web sites like they were, well, the Holy Grail of marketing success.</p>
<p>Here&#8217;s the thing about finding the Holy Grail: what do you do once you’ve found it? Companies large and small, although excited over the promise of social marketing, often have no idea what to do in this new and unfamiliar space.</p>
<p>Certainly, there is no shortage of social marketing gurus, experts and even ninjas (yes ninjas), but you can’t rely solely on these social Sherpa’s to achieve true success in your social quest.</p>
<p>A good or even average social media consultant can help you traverse an unforgiving social terrain by creating a sound social media strategy and implementing best practices.  </p>
<p>However, you can only be catapulted to success if you have something worth flinging into the air.</p>
<p>Success is imminent when you realize that the knowledge necessary to succeed, no matter the marketing vehicle, comes from within. You have intimate knowledge of your offerings. You understand your customer’s wants and needs as they relate to your services.</p>
<p>Most importantly, you know how to speak to a customer, and that is what will ultimately deliver success in the social space.</p>
<p> Let the gurus obsess over the perfect formula of Re-Tweets to Tweets and which shortened URL gets clicked the most.  You need to spend more time strategizing the creation of valuable dialogue.</p>
<p>Study your customer’s wants and needs, misconceptions and objections, then create shareable contributions that educate and subtly entice. Contributing, educating and subtly enticing &#8211; sounds a lot like selling. Despite popular opinion selling is not a bad thing.</p>
<p>There is nothing wrong with using social media to attract and convert customers, just learn to sell in a friendly non-disruptive way. Learn to join the conversation as opposed to interrupting it. You have to sell without selling.</p>
<p>You may be asking, how do you sell without selling? Let me share a little secret with you: it&#8217;s not so much a secret as an often overlooked resource.</p>
<p> I&#8217;m frequently asked to recommend books on social marketing. There&#8217;s no shortage of books about the intricacies of Facebook and Twitter, but the greatest book ever written on achieving success in the social space was written 70+ years ago.</p>
<p>In my opinion, Dale Carnegie&#8217;s &#8220;<em>How to Win Friends and Influence People&#8221;</em> is the Holy Grail, the secret to social nirvana. This book teaches you to speak, think and write with the intent to persuade. Carnegie&#8217;s book teaches you to think like a customer and provide value in order to evoke a desired outcome.</p>
<p>Social websites and ninjas come and go. When you master the skills to think like a customer and subtly entice, your next quest for marketing’s Holy Grail will be a short crusade.  You&#8217;ll only need to look inside yourself.</p>
<p><em>Larry Bailin is the author of the bestselling Internet marketing book, Mommy, Where Do Customers come From? and CEO of Single Throw Internet Marketing.</em></p>
<p>Download the entire FeedFront issue 9 here &#8211; <a href="http://www.scribd.com/doc/24376105/FeedFront-Magazine-Issue-9">http://www.scribd.com/doc/24376105/FeedFront-Magazine-Issue-9</a><br />
FeedFront issue 9 articles can be found here as well: <a href="http://feedfront.com/archives/article002334">http://feedfront.com/archives/article002334</a></p>
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		<title>Twitter Beginner’s Guide &#8211; Ten Tips By Jay Berkowitz</title>
		<link>http://feedfront.com/archives/article002343</link>
		<comments>http://feedfront.com/archives/article002343#comments</comments>
		<pubDate>Wed, 24 Feb 2010 20:14:55 +0000</pubDate>
		<dc:creator>FeedFront Staff</dc:creator>
				<category><![CDATA[January 2010 Issue]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://feedfront.com/?p=2343</guid>
		<description><![CDATA[Twitter originally asked the question, ‘What are you doing?’ But now Twitter has evolved into a personalized news feed, as well as a source of helpful tips, business messages, and words of wisdom. Here are ten tips to get started. Step #1: Sign up Now Create your free account at Twitter.com. Reserve your name or [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Twitter originally asked the question, ‘What are you doing?’ But now Twitter has evolved into a personalized news feed, as well as a source of helpful tips, business messages, and words of wisdom. Here are ten tips to get started.</p>
<p>Step #1: Sign up Now</p>
<p>Create your free account at Twitter.com. Reserve your name or select a ‘brand name’ that’s consistent with other social media identities. If it’s available reserve your company name.</p>
<p>Step #2: Create a Basic Profile</p>
<p>Start with a simple description about yourself and good photo. Definitely include a link to your Web site or blog. </p>
<p>Step #3: Listen First</p>
<p>Listen on Twitter before you type. Get a feel for how people in your niche Tweet.  It’s easy to find interesting people to follow through a Twitter timeline – for example, see who I follow at www.Twitter.com/JayBerkowitz and click icons on the right to find interesting people to follow.</p>
<p>Step #4: Write Some Great Tweets</p>
<p>When you follow people on Twitter they get an email with a link to your page. They’ll have a quick look and decide whether to follow you. Set a strategy for what you are going to Tweet about &#8211; share smart insights in your area of passion to build a following.</p>
<p>Step #5: Follow the Leaders</p>
<p>TwitterGrader.com lists top “Twitterers”  by city. Another site, WeFollow.com, identifies top people to follow by category or tags.</p>
<p>Step #6: RT (ReTweet) </p>
<p>A common practice on Twitter is to ReTweet or ‘RT’ messages written by others. Credit the original “Tweeter” by mentioning their Twitter name with @. </p>
<p>Step #7: Search.Twitter.com</p>
<p>The search function at Twitter is amazing, and instant. Twitter Search may pose the first significant risk to Google with instant search results.</p>
<p>Step #8: Upgrade Your Profile</p>
<p>Your profile is your Twitter calling card. It tells others about you in a nutshell and should be visually appealing. Inject personality or an accurate description of your company. Add images, logos and calls-to-action.</p>
<p>Step #9: Upgrade Your Twitter Applications</p>
<p>Can&#8217;t get online to Tweet? You can stay connected with a mobile phone &#8211; set it up from your settings under device tab. There are great apps for the iPhone and Blackberry. </p>
<p>For your desktop, an application like TweetDeck lets you sort incoming Tweets by columns, based on queries you set. </p>
<p>Step #10: Follow the Three E’s of Social Media – Educate, Entertain and Engage</p>
<p>If you’re using Twitter for business or building a personal brand &#8211; provide valuable information and links, I call this the first E of social media, Educate.</p>
<p>The second E is Engage: develop a two way dialogue with followers. Ask questions. Reply to happy and sad news. </p>
<p>Lastly, have fun! Entertain with a funny YouTube video or a Blip.FM song selection. Having some fun keeps it light and lets your personality shine through.</p>
<p><em>@JayBerkowitz is CEO of internet and affiliate agency www.TenGoldenRules.com.</em></p>
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		<title>Twitter Beginner’s Guide &#8211; Ten Tips &#8211; By Jay Berkowitz</title>
		<link>http://feedfront.com/archives/article002253</link>
		<comments>http://feedfront.com/archives/article002253#comments</comments>
		<pubDate>Tue, 10 Nov 2009 17:09:33 +0000</pubDate>
		<dc:creator>FeedFront Staff</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[October 2009 Issue]]></category>
		<category><![CDATA[10 golden rules]]></category>
		<category><![CDATA[jay berkowitz]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://feedfront.com/?p=2253</guid>
		<description><![CDATA[Twitter originally asked the question, ‘What are you doing?’ But now Twitter has evolved into a personalized news feed, as well as a source of helpful tips, business messages, and words of wisdom. Here are ten tips to get started. Step #1: Sign up Now Create your free account at Twitter.com. Reserve your name or [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Twitter originally asked the question, ‘What are you doing?’ But now Twitter has evolved into a personalized news feed, as well as a source of helpful tips, business messages, and words of wisdom. Here are ten tips to get started.</p>
<p><strong>Step #1</strong>: Sign up Now</p>
<p>Create your free account at Twitter.com. Reserve your name or select a ‘brand name’ that’s consistent with other social media identities. If it’s available reserve your company name.</p>
<p><strong>Step #2</strong>: Create a Basic Profile</p>
<p>Start with a simple description about yourself and good photo. Definitely include a link to your Web site or blog. </p>
<p><strong>Step #3</strong>: Listen First</p>
<p>Listen on Twitter before you type. Get a feel for how people in your niche Tweet.  It’s easy to find interesting people to follow through a Twitter timeline – for example, see who I follow at www.Twitter.com/JayBerkowitz and click icons on the right to find interesting people to follow.</p>
<p><strong>Step #4</strong>: Write Some Great Tweets</p>
<p>When you follow people on Twitter they get an email with a link to your page. They’ll have a quick look and decide whether to follow you. Set a strategy for what you are going to Tweet about &#8211; share smart insights in your area of passion to build a following.</p>
<p><strong>Step #5</strong>: Follow the Leaders</p>
<p>TwitterGrader.com lists top “Twitterers”  by city. Another site, WeFollow.com, identifies top people to follow by category or tags.</p>
<p><strong>Step #6</strong>: RT (ReTweet) </p>
<p>A common practice on Twitter is to ReTweet or ‘RT’ messages written by others. Credit the original “Tweeter” by mentioning their Twitter name with @. </p>
<p><strong>Step #7</strong>: Search.Twitter.com</p>
<p>The search function at Twitter is amazing, and instant. Twitter Search may pose the first significant risk to Google with instant search results.</p>
<p><strong>Step #8</strong>: Upgrade Your Profile</p>
<p>Your profile is your Twitter calling card. It tells others about you in a nutshell and should be visually appealing. Inject personality or an accurate description of your company. Add images, logos and calls-to-action.</p>
<p><strong>Step #9</strong>: Upgrade Your Twitter Applications</p>
<p>Can&#8217;t get online to Tweet? You can stay connected with a mobile phone &#8211; set it up from your settings under device tab. There are great apps for the iPhone and Blackberry. </p>
<p>For your desktop, an application like TweetDeck lets you sort incoming Tweets by columns, based on queries you set. </p>
<p><strong>Step #10</strong>: Follow the Three E’s of Social Media – Educate, Entertain and Engage</p>
<p>If you’re using Twitter for business or building a personal brand &#8211; provide valuable information and links, I call this the first E of social media, Educate.</p>
<p>The second E is Engage: develop a two way dialogue with followers. Ask questions. Reply to happy and sad news. </p>
<p>Lastly, have fun! Entertain with a funny YouTube video or a Blip.FM song selection. Having some fun keeps it light and lets your personality shine through.</p>
<p><em>@JayBerkowitz is CEO of internet and affiliate agency www.TenGoldenRules.com.</em></p>
<p>Download the entire FeedFront issue 8 here &#8211; <a href="http://www.scribd.com/doc/20220412/FeedFront-Magazine-Issue-8">http://www.scribd.com/doc/20220412/FeedFront-Magazine-Issue-8</a><br />
FeedFront issue 8 articles can be found here as well: <a href="http://feedfront.com/archives/article00date/2009/10">http://feedfront.com/archives/article00date/2009/10</a></p>
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		<title>Getting Noticed Fast Follow Up &#8211; By Mike Buechele</title>
		<link>http://feedfront.com/archives/article002248</link>
		<comments>http://feedfront.com/archives/article002248#comments</comments>
		<pubDate>Fri, 30 Oct 2009 15:00:55 +0000</pubDate>
		<dc:creator>FeedFront Staff</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[October 2009 Issue]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[Affiliate Summit]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[disqus]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[friendfeed]]></category>
		<category><![CDATA[Mike Buechele]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://feedfront.com/?p=2248</guid>
		<description><![CDATA[I’ve heard some great responses since my panel, Getting Noticed FAST, at Affiliate Summit East 09, and I wanted to share some of the major points. Getting Noticed Fast is about effective networking using your personal brand, social media, and face-to-face. My fellow panelists were Trisha Lyn Fawver (@trishalyn), Jen Goode (@JGoode), Stephanie Lichtenstein (@StephARC), [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I’ve heard some great responses since my panel, Getting Noticed FAST, at Affiliate Summit East 09, and I wanted to share some of the major points.  </p>
<p>Getting Noticed Fast is about effective networking using your personal brand, social media, and face-to-face. My fellow panelists were Trisha Lyn Fawver (@trishalyn), Jen Goode (@JGoode), Stephanie Lichtenstein (@StephARC), and the panel was moderated by Lisa Picarille (@lisap).</p>
<p>Personal Brand<br />
Be consistent with the photos and avatars you use. Avatars appear in blog comments, your Twitter profile, your Facebook page, MySpace, FriendFeed, Disqus, and other social network platforms. Update them when necessary, but remain consistent. If your goal is to look professional, then present yourself that way.</p>
<p>Social Media<br />
Retweet (RT) Tweets you like or mention and credit Tweeters in your Tweets. Join a Twitter directory like WeFollow.com or use it to search for others in your favorite topics and follow them. </p>
<p>Sharing your experiences and expertise will make others want to follow and engage with you.  Giving before you get will get you a lot in return.</p>
<p>For Facebook, get your name, brand, or something easy to remember in the URL of your profile. You can find me at Facebook.com/mikebuechele. If your friend lists starts getting out of hand, you can organize them into groups. </p>
<p>Some of my groups are Old Friends, Business Contacts, and Co-workers. Use search to view topics your friends are posting and then comment and share your ideas. Stay at the “top of people’s mind” by wishing your friends a happy birthday from the list on your home page (thanks to Peter Shankman for the idea). Other ideas are to start a fan page and link your blog’s RSS into your profile.</p>
<p>Face-to-Face Networking<br />
I don’t think anything is better than in-person networking.  It leaves the best impression on people. Have unique business cards, or give swag like thumbnail drives, stickers, and buttons.<br />
Wear a T-shirt with your blog URL or Facebook/Twitter name on it and give some out to people. There’s a good chance they will blog about you. Make an impression. Nothing beats a handshake.</p>
<p>Bonus Tips<br />
Always say yes to an interview or guest blog post. Stay on top of your niche and blog or share links over Twitter and Facebook. </p>
<p>Follow people already known within your niche and comment on their blogs. There are other social communities like LinkedIn, Blip.fm, Ning, and many more, so find the ones right for you. </p>
<p>Create content in different media. You can use text, audio, and video. Some helpful resources are TubeMogul, Seesmic, and 12seconds for video; and TweetDeck, Seesmic Desktop, and HootSuite for Twitter.</p>
<p><em>Mike Buechele is an affiliate marketer, and he can be found at MikeBuechele.com and on Twitter at @mikebuechele.</em></p>
<p>Download the entire FeedFront issue 8 here &#8211; <a href="http://www.scribd.com/doc/20220412/FeedFront-Magazine-Issue-8">http://www.scribd.com/doc/20220412/FeedFront-Magazine-Issue-8</a><br />
FeedFront issue 8 articles can be found here as well: <a href="http://feedfront.com/archives/article00date/2009/10">http://feedfront.com/archives/article00date/2009/10</a></p>
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		<title>Ten Ways to Promote Facebook Business Pages &#8211; By Mari Smith</title>
		<link>http://feedfront.com/archives/article002156</link>
		<comments>http://feedfront.com/archives/article002156#comments</comments>
		<pubDate>Sun, 27 Sep 2009 15:00:17 +0000</pubDate>
		<dc:creator>FeedFront Staff</dc:creator>
				<category><![CDATA[August 2009 Issue]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Mari Smith]]></category>
		<category><![CDATA[marismith.com]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[whyfacebook.com]]></category>

		<guid isPermaLink="false">http://feedfront.com/?p=2156</guid>
		<description><![CDATA[Facebook&#8217;s Terms of Use state you can only have one account and it must be in your actual name, not your business name. However, there is a place set aside to represent and promote businesses called Facebook &#8220;Fan&#8221; Pages (“Pages”). The Pages feature is somewhat obscured; scroll down to the foot of any Facebook.com web [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Facebook&#8217;s Terms of Use state you can only have one account and it must be in your actual name, not your business name. However, there is a place set aside to represent and promote businesses called Facebook &#8220;Fan&#8221; Pages (“Pages”). </p>
<p>The Pages feature is somewhat obscured; scroll down to the foot of any Facebook.com web page and click on &#8220;Advertising.&#8221; </p>
<p>Here are ten suggestions for promoting your Facebook Page (much of which can be delegated to a trusty assistant/team):</p>
<p><strong>1.    Choose a Facebook Username. </strong><br />
Since Saturday, June 13, Facebook has offered usernames on a first-come, first-serve basis for profiles and the Facebook Pages. Details at www.facebook.com/username/.</p>
<p><strong>2.    Talk about your Page on Twitter. </strong><br />
Tweet about your Page URL regularly. Preferably not just, &#8220;Check out my Facebook Page [insert link].&#8221; Rather, offer something enticing like &#8220;New Affiliate Marketing White Paper just loaded at my Facebook fan page [insert link].&#8221;</p>
<p><strong>3.    Create content just for Fans.</strong><br />
Add content to your Page for your Fans they cannot get anywhere else, e.g. videos, tips, special gifts, discussion threads, coupons, etc. (Of course, this content could be repurposed later. You might want to give your fans first dibs though).</p>
<p><strong>4.    Conduct weekly drawings. </strong><br />
Run a weekly (or even daily) prize drawing where you draw a Fan&#8217;s name at random for a special prize, ideally connected to your business product/service. </p>
<p><strong>5.    Play hide &#8216;n&#8217; seek. </strong><br />
&#8220;Hide&#8221; something on your Page and encourage your Fans to find it. e.g. a special link, or discount code. Have them tweet their answer to you. The first “x” gets a prize.</p>
<p><strong>6.    Promote regular contests. </strong><br />
People love contests and video is real easy to create from computer webcams right onto Facebook. Create a photo and/or video contest. Have your Fans upload their photos/videos to your Fan Page. (Each activity your fans do creates a feed item for more visibility for you).</p>
<p><strong>7.    Provide a place for interaction.</strong><br />
Start a thread on your Discussion Board that allows your fans to promote and/or network with one another. For example, invite your fans to submit their own (and/or their favorite) blogs and Twitter IDs.</p>
<p><strong>8.    Acknowledge fans. </strong><br />
When new Fans write on your Page Wall, respond by writing back on their Profile wall. (This helps create visibility for both you and your Fans). Also, look for your fans on Twitter and send them an @ message.</p>
<p><strong>9.    Send email broadcasts.</strong><br />
Send an email blast to your regular opt-in list inviting them to join your new Facebook Page. Consider offering an incentive to do so. Also, include an invitation to join your Page on your email signature file.</p>
<p><strong>10.    Test Social Ads. </strong><br />
Promote your Page with Social Ads. Every time someone becomes your Fan their name and photo may appear alongside your ad. There&#8217;s a reason Facebook combines Pages with Social Ads under Advertising. Experiment with a weekly/monthly budget and see what happens.</p>
<p><em>Mari Smith is a social media consultant, speaker and trainer, and she blogs at http://marismith.com and http://www.whyfacebook.com</em></p>
<p>Download the entire FeedFront issue 7 here &#8211; <a href="http://www.scribd.com/doc/17376069/FeedFront-Magazine-Issue-7">http://www.scribd.com/doc/17376069/FeedFront-Magazine-Issue-7</a><br />
FeedFront issue 7 articles can be found here as well: <a href="http://feedfront.com/archives/article00date/2009/08">http://feedfront.com/archives/article00date/2009/08</a></p>
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		<title>How to Build Your Message with Twitter &#8211; By Murray Newlands</title>
		<link>http://feedfront.com/archives/article002068</link>
		<comments>http://feedfront.com/archives/article002068#comments</comments>
		<pubDate>Sat, 08 Aug 2009 15:00:25 +0000</pubDate>
		<dc:creator>FeedFront Staff</dc:creator>
				<category><![CDATA[June 2009 Issue]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[murray newlands]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://feedfront.com/?p=2068</guid>
		<description><![CDATA[Twitter is an amazing tool for building your message, and an exciting platform for efficient conversation and marketing. Success on Twitter comes with connections and meeting new people, building your network and being part of an incredible, ongoing conversation. Here are a few ways I recommend using Twitter to build your message: Build a Solid [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Twitter is an amazing tool for building your message, and an exciting platform for efficient conversation and marketing. </p>
<p>Success on Twitter comes with connections and meeting new people, building your network and being part of an incredible, ongoing conversation.</p>
<p>Here are a few ways I recommend using Twitter to build your message:</p>
<p>Build a Solid Profile</p>
<p>The profile on Twitter has six parts: Name, Location, Web, Bio and your Following/Followers count. Use your “Web” slot to link to your personal or business blog. If someone likes your Tweets, they need to be able to quickly find out who you are and how to learn more. Your link should add value to the experience rather than be a direct link to a sales site. The “Bio” section is a quick description of you- choose keywords that show personality.</p>
<p>Build Targeted Networks</p>
<p>Twitter is about relationships. I’ve heard Twitter described as being at a cocktail party or a soccer stadium where you can hear what everyone is saying. One benefit of being able to see what so many other people are saying is that you already know what they are into, what they support, what they talk about.<br />
Use the “Find People” function on the menu to search for people in your field or with similar interests. Follow them and see who they talk to with @ messages, or ask them who else they are connected to. Your network is a great resource to answer questions and pass on leads. It is also a way to extend your audience. When you ReTweet someone else’s Tweet, they notice. </p>
<p>A great way to extend your reach is to find ReTweet partners where you ReTweet their messages and they ReTweet yours.</p>
<p>Start Targeted Conversations</p>
<p>Start a conversation and then guide it. Whether directly contacting individuals or Tweeting general questions, starting a conversation makes you visible. You can tailor questions to bring up an issue where you are an expert, and use the conversation as the basis for a blog post, or use it as a vehicle to test out new ideas. </p>
<p>One of the keys to being relevant on Twitter is to add value, and by guiding a conversation around your cause, you are guaranteed to do so.</p>
<p>Twitter Competitions</p>
<p>Twitter competitions get people involved, bottom line. Competitions can require people to follow you, ReTweet a message, post something to their Facebook status, or read a recent blog entry and comment or find specific information in the post. </p>
<p>All of these strategies are strong because they engage people with your product or website and get your message out to potentially thousands of people. Twitter competitions build awareness, promote engagement and make your network more visible. </p>
<p><em>Murray Newlands is a Green Online Marketing Specialist &#038; blogger in affiliate management / affiliate marketing in the UK &#038; US.</em></p>
<p>Download the entire FeedFront issue 6 here &#8211; <a href="http://feedfront.com/feedfront-issue6.pdf">http://feedfront.com/feedfront-issue6.pdf</a><br />
FeedFront issue 6 articles can be found here as well: <a href="http://feedfront.com/archives/article00date/2009/06">http://feedfront.com/archives/article00date/2009/06</a></p>
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		<title>Four Great Tools for Twitter Marketing &#8211; By Ian Fernando</title>
		<link>http://feedfront.com/archives/article002038</link>
		<comments>http://feedfront.com/archives/article002038#comments</comments>
		<pubDate>Fri, 31 Jul 2009 15:00:48 +0000</pubDate>
		<dc:creator>FeedFront Staff</dc:creator>
				<category><![CDATA[June 2009 Issue]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[ian fernando]]></category>
		<category><![CDATA[ianternet media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://feedfront.com/?p=2038</guid>
		<description><![CDATA[In recent months, Twitter has received a lot of buzz, with large companies and celebrities alike beginning to use the application to its full potential. As a social tool, its increased popularity has created a lot of news (and noise) for our minds to gather and absorb. For the marketer though, the question is; how [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>In recent months, Twitter has received a lot of buzz, with large companies and celebrities alike beginning to use the application to its full potential.   As a social tool, its increased popularity has created a lot of news (and noise) for our minds to gather and absorb. </p>
<p>For the marketer though, the question is; how can we capitalize on the popularity and capabilities of Twitter for our marketing needs? </p>
<p>There is an abundance of content on Twitter just waiting to be deciphered and used for our own specific needs. Fortunately, a surplus of new Twitter applications are being produced daily; designed to take advantage and manipulate Twitter’s limitless capabilities. </p>
<p>Let’s examine some of the powerful websites and applications.  </p>
<p><strong>search.twitter.com</strong><br />
Search.twitter.com (formerly known as summize.com) is a search engine for Twitter.com. This search engine is almost as popular as Google itself. Using this platform you can easily find conversations mentioning specific keywords or terms related to your business or interests. Having this option enables quick and easy targeting of groups or individuals for your marketing purposes. </p>
<p><strong>TwitScoop.com</strong><br />
TwitScoop.com is an advanced system that allows you to see real-time trends in conversations as they occur.    You can also view the history of a niche or keyword phrase during a 6-hour, 24-hour, and even 3-day time frame; allowing you to measure the trend’s credibility. </p>
<p><strong>Monitter.com</strong><br />
Monitter is similar to TwitScoop in that it displays real-time conversation containing your keyword or phrase, however, it does not show trends. Its benefit resides in the fact that a user can have multiple windows open displaying conversations simultaneously.  </p>
<p><strong>TweetDeck.com</strong><br />
TweetDeck is an all-in-one desktop platform which houses all your friends, replies, direct messages, and even a separate window for Twitscoop. You can also monitor multiple keywords, group specific followers, and look up a person’s profile without ever leaving your desktop.  One drawback is the 10-column limitation.<br />
With a cornucopia of Twitter application tools now available, Twitter Marketing has been simplified and offers a straight-forward way to increase website and business traffic.  Additionally, as the internet becomes more and more social, Twitter can be used to help balance everything out.  </p>
<p><em>Ian Fernando is the Founder of IANternet Media LLC and Blogger/Affiliate Marketer at IanFernando.com.</em></p>
<p>Download the entire FeedFront issue 6 here &#8211; <a href="http://feedfront.com/feedfront-issue6.pdf">http://feedfront.com/feedfront-issue6.pdf</a><br />
FeedFront issue 6 articles can be found here as well: <a href="http://feedfront.com/archives/article00date/2009/06">http://feedfront.com/archives/article00date/2009/06</a></p>
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		<title>3 Social Media Marketing Tips for Affiliates &#8211; By Brent Csutoras</title>
		<link>http://feedfront.com/archives/article001999</link>
		<comments>http://feedfront.com/archives/article001999#comments</comments>
		<pubDate>Fri, 17 Jul 2009 14:45:26 +0000</pubDate>
		<dc:creator>FeedFront Staff</dc:creator>
				<category><![CDATA[June 2009 Issue]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[brent csutoras]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[reddit]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[stumbleupon]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://feedfront.com/?p=1999</guid>
		<description><![CDATA[During the last year or so, there has been a lot of buzz about the success of marketing to social media news sites like Digg, StumbleUpon, and Reddit. The amount of traffic, exposure, and links you can obtain is unparalleled to any other aspect of online marketing. People have also found that it is a [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>During the last year or so, there has been a lot of buzz about the success of marketing to social media news sites like Digg, StumbleUpon, and Reddit. The amount of traffic, exposure, and links you can obtain is unparalleled to any other aspect of online marketing. </p>
<p>People have also found that it is a lot harder than expected to get all the benefits social media has to offer, but these quick tips should help increase your success within the top social media news sites.  </p>
<p>When creating your profile… don’t be your company or your product </p>
<p>Social media sites want to believe that all content submitted is done so without any benefit to the submitter. When you represent your product or company, you provide the opportunity for users to question the intention of your submissions.  </p>
<p>You can be yourself on Twitter and Facebook, but when it comes to social aggregation sites, create a persona that is fun and interesting, and choose an avatar and a name that is easy to remember.  </p>
<p>Maintain and build a good profile </p>
<p>Your social media profile says a lot about you as a user. Your name, links, and the activity you perform on a site, are visible from your profile page. </p>
<p>Avoid linking back to your professional or personal sites, use a separate IM and email account, and don’t try to market your brand or product from your profile. When you provide information that links your account to you or your product, you again provide the opportunity for users to question your motives for participating on the site. </p>
<p>It is also important that your stats make you look like a good user. Avoid only voting for your own submissions, don’t submit content from just one or two sources, and don’t add too many friends at once. Top users will look at your profile when they consider whether to befriend you or not. </p>
<p>Don’t submit sub-par content and avoid over promoting</p>
<p>Not every piece of content you produce is worthy of submission to social news sites. Only share your best articles, once content becomes popular, it is the quality of the content that will dictate if people link to you or share your story with others. </p>
<p>When you do submit your content, it is easy to feel like you have to send to all of your friends and relatives to get as many votes as possible. However, this tends to backfire and result in failure more often than not.  Social media news sites realize that people will attempt to game their system by artificially inflating vote counts. In lieu of this, sites have spent a large amount of time working on their promotion algorithms to fight off gaming. Of course, sharing and promoting your campaign is good, but try to make it as natural looking as possible. </p>
<p>There are many things you should consider in order to succeed in the top social media news sites, but these tips should get you going in the right direction. Good luck and remember… Be Social.</p>
<p><em>Brent Csutoras is a social media consultant and speaker, who writes regularly at BrentCsutoras.com.</em></p>
<p>Download the entire FeedFront issue 6 here &#8211; <a href="http://feedfront.com/feedfront-issue6.pdf">http://feedfront.com/feedfront-issue6.pdf</a><br />
FeedFront issue 6 articles can be found here as well: <a href="http://feedfront.com/archives/article00date/2009/06">http://feedfront.com/archives/article00date/2009/06</a></p>
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		<title>Guy Kawasaki Keynote at SESNY 2009 -By Shawn Collins</title>
		<link>http://feedfront.com/archives/article001985</link>
		<comments>http://feedfront.com/archives/article001985#comments</comments>
		<pubDate>Thu, 09 Jul 2009 14:44:37 +0000</pubDate>
		<dc:creator>FeedFront Staff</dc:creator>
				<category><![CDATA[June 2009 Issue]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[SESNY]]></category>
		<category><![CDATA[Shawn Collins]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://feedfront.com/?p=1985</guid>
		<description><![CDATA[The keynote address from Guy Kawasaki, “Nobodies are the New Somebodies,” at SESNY 2009 was about how Twitter can be used as a marketing tool. Here are the key points from Guy’s talk… Forget the A-list &#8211; it is vastly overrated. De-focus &#8211; you don’t know who will be your most important followers. Get lots [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>The keynote address from Guy Kawasaki, “Nobodies are the New Somebodies,” at SESNY 2009 was about how Twitter can be used as a marketing tool. </p>
<p>Here are the key points from Guy’s talk…</p>
<p>Forget the A-list &#8211; it is vastly overrated.</p>
<p>De-focus &#8211; you don’t know who will be your most important followers.</p>
<p>Get lots of followers</p>
<p>Guy related how Robert Scoble told him to auto-follow anybody that follows him, and he uses SocialToo to do this. He never unfollows people.</p>
<p>He explained that the reason he auto-follows everybody is his lack of arrogance, and so that everybody can direct message him.</p>
<p>But then he went into a sanctimonious rant, which seems to be common with the preachers of auto-follow, that it’s somehow wrong to only follow certain people vs. all.</p>
<p>He went on to say that he doesn’t actually read the full Twitter-stream of those followers, but does respond to all DM’s and @ replies.</p>
<p>So, he follows everybody out of a lack of arrogance, but can’t be bothered to read what they are Tweeting unless it involves him? So why is that morally superior to following a smaller core of people and actually reading all their Tweets?</p>
<p>Whatever.</p>
<p>Some tools he mentioned to keep score of his follower tally: TwitterCounter, Twitalyzer, and Twitter Penis.</p>
<p>Guy cites a steady stream of useful content as key to continually bring on new followers.</p>
<p>One of his strategies is to go to StumbleUpon and Alltop to find stuff there to Tweet. He uses Adjix to shorten and track his URLs. In addition to tracking, it has a scheduling function and a Firefox bookmarklet.</p>
<p>This helps to get people to ReTweet posts, and he also uses Retweetist to monitor RT’s.</p>
<p>Monitor what people are saying about you</p>
<p>Guy monitors the following query on Twitter search: guykawasaki OR alltop -alltop.com</p>
<p>Copy</p>
<p>Watch what other companies are doing and emulate their success on Twitter. But how to figure out who to copy? See twibs.com to track what companies are doing on Twitter.</p>
<p>Some examples of good corporate accounts on Twitter:<br />
@comcastcares<br />
@jetblue<br />
@amazondeals<br />
@cirquelasvegas</p>
<p>Search</p>
<p>Guy talked about how he didn’t really get Twitter until somebody showed him Summize and the ability to search.</p>
<p>Examples of finding people in certain geographic areas for business leads:</p>
<p>scion near:10019 within:100mi<br />
seo near:10019 within:100mi</p>
<p>Get the tools</p>
<p>Guy uses TweetDeck, though he doesn’t like the limitation of monitoring one account at a time. So, he also uses Twhirl, so he can monitor and post with two accounts: @guykawasaki and @alltop.</p>
<p>He explained that @alltop is for him to spam and @guykawasaki is for him to push good links.</p>
<p>CoTweet was also mentioned as a tool for companies where multiple people need to be in a Twitter account.</p>
<p>Squeeze the trigger</p>
<p>He prefaced this one by saying it was bound to be controversial; TwitterHawk.com, which enables you to set up searches and then automatically post tweets to respond to other Tweets with your keywords in them.</p>
<p>He joked that it is the “ultimate spamming tool”. Not sure what the joke is there &#8211; that’s exactly what it is.<br />
Guy gave an example where whenever there is a search for Britney Spears, he auto-posts to tell people to go to a page on Alltop about Britney.</p>
<p>He opts to manually approve the Tweets, so they don’t go to people that are Tweeting negatively about a given subject, because these posts cost $0.05 each.</p>
<p>Guy mentioned that Twitterhawk records when you’ve sent a Tweet to somebody, so you don’t send more than one to them.</p>
<p>Make it easy to share</p>
<p>Have a link on your site to share content on Twitter &#8211; he has these on AllTop.</p>
<p>Also, he uses Twitterfeed to enable people to sign up to have his Alltop News Feed posts appear in their Twitter account. So far, 590 people have opted for this feature.</p>
<p>And, Guy claims lots of people have told him that they have more conversations going on, because of his auto-Tweets, as they are more interesting than their own Tweets. Sad.</p>
<p>He mentioned that he got a custom setup from Twitterfeed, and thinks it is a good option if you have lots of evangelists.</p>
<p>Take the heat: UFM</p>
<p>Guy finished with his perspective that if somebody doesn’t like your tweets, tell them: UFM = unfollow me.<br />
Lastly, his take on spam is that if he does it, it’s clever marketing. If somebody does it to him, it’s spam.</p>
<p>LOL. Unfollow.</p>
<p><em>Shawn is a Co-founder of Affiliate Summit and Co-Editor-in-Chief of FeedFront Magazine.</em></p>
<p>Download the entire FeedFront issue 6 here &#8211; <a href="http://feedfront.com/feedfront-issue6.pdf">http://feedfront.com/feedfront-issue5.pdf</a><br />
FeedFront issue 6 articles can be found here as well: <a href="http://feedfront.com/archives/article00date/2009/06">http://feedfront.com/archives/article00date/2009/06</a></p>
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