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steven shnayder

tl;dr How and when to cut ties with affiliates who underperform. Affiliate marketing is a performance-based industry. If an affiliate doesn’t perform, they don’t get paid. So what’s the harm in accepting many affiliates into your program and hoping that eventually some of them send a couple sales your way? As more and more affiliates […]

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tl;dr – Facebook and Twitter should be used as an additional way to communicate with affiliates. As an affiliate manager, I spend a lot of my time thinking of creative ways to communicate with my company’s existing affiliates, and how to recruit new affiliates into our program. With the daily barrage of email and other […]

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