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Social Networks

Affiliate marketing forums are a great way to communicate with affiliates, yet many affiliate managers, merchants and OPMs (Outsourced Program Managers) ignore or fear them. The basis of online forums and social networks is to build relationships. People go to forums of interest to them to learn about a topic and to meet other people […]


I am not a fan of the “hard sell”. Infomercials, long-form sales letters and persistent aggressive sales calls cause me to zone out, rather than creating any interest, on my part, in the product. As a sales alternative, I have advocated “soft sell” techniques, focusing on the product, needs of potential clients, and letting demand […]