“Hobbies of any kind are boring except to people who have the same hobby.” – Dave Barry I’m reminded of that quotation every time I try to explain Twitter to anyone, or defend its worth. As a performance marketer, or someone on the verge of entering into our world, this is a critical piece of [...]
As of August 2009, exactly nine years after launching and powering a peak of over 600 affiliate programs at one time, the FusionQuest affiliate network is closing its doors and the domain will be absorbed by ShareASale. Yes, it is a sad day. I had a lot of great plans that may be delayed a [...]
Until the recent sweeping effects of social media, companies generally were in charge of their brand perception. Companies dictated to us regarding specific products, who the market leaders were, and the reliability of their customer service. Even awards given for things like “Industry Leading Customer Service” came from a closed-looped organization. The modern combination of [...]
Connie Berg is one of the most respected names in affiliate marketing, where she has earned a reputation as hard-working and an innovative affiliate in her ten plus years in the business. Among her industry accolades have been the LinkShare Golden Link Most Vocal Advocate Award in 2004 and the Affiliate Summit Pinnacle Award – [...]
With more than 3,200 in attendance, Affiliate Summit West 2009 in Las Vegas goes down in the record books as a sell out and the largest show to date. Opening up the conference on Sunday was the Affiliate Meet Market; the room was full of energy. A scaled down version of the exhibit hall (tables [...]