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As influencer marketing continues to be a cornerstone of any retailer’s digital marketing strategy, the concept of gifting products or services can be an effective way to activate these partners and inspire content around one’s offering. Gifting gives influencers a chance to fall in love with a product and feel compelled to share it across their […]

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“Hobbies of any kind are boring except to people who have the same hobby.” – Dave Barry I’m reminded of that quotation every time I try to explain Twitter to anyone, or defend its worth. As a performance marketer, or someone on the verge of entering into our world, this is a critical piece of […]


As of August 2009, exactly nine years after launching and powering a peak of over 600 affiliate programs at one time, the FusionQuest affiliate network is closing its doors and the domain will be absorbed by ShareASale. Yes, it is a sad day. I had a lot of great plans that may be delayed a […]


Until the recent sweeping effects of social media, companies generally were in charge of their brand perception. Companies dictated to us regarding specific products, who the market leaders were, and the reliability of their customer service. Even awards given for things like “Industry Leading Customer Service” came from a closed-looped organization. The modern combination of […]


Connie Berg is one of the most respected names in affiliate marketing, where she has earned a reputation as hard-working and an innovative affiliate in her ten plus years in the business. Among her industry accolades have been the LinkShare Golden Link Most Vocal Advocate Award in 2004 and the Affiliate Summit Pinnacle Award – […]