Posts tagged as:

schaaf-partnercentric

tl;dr – Tips for creating a robust multi-market ecosystem when you’re expanding internationally. Expanding internationally is an exciting business decision. With it comes certain technical challenges. You’ll have to rely on international affiliate networks and their respective technology to do it effectively. The main challenge is: How do I minimize the risk of my international […]

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tl;dr – Bloggers can use these tips to integrate affiliate offers into their sites. As a blogger you have enormous potential to monetize your content through affiliate marketing. As a 2014 study by Skimlinks and ShopDirect (skimlinks.com/smartattribution) found, content sites, such as blogs, that participate in affiliate marketing can provide online retailers with high volumes […]

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These are actual snippets of conversation I heard at work today: “I know that’s the diplomatic answer, but I’m an ‘S’ after all.” “He needs more data to make that decision, so channel your inner-‘C.’” “What style do you think she is?” We are completely entrenched in our practice of DiSC® – a personal assessment […]

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If you’ve ever managed an affiliate program before, then you’re probably no stranger to the 80/20 rule, that 80% of your affiliate program’s revenue comes from 20% of your affiliates. It’s true. A typical affiliate program relies on a small group of high-performing affiliates to drive most of the volume, but what if it was […]

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Not long ago, positive year-over-year affiliate revenue numbers provoked approving nods from around the conference room. “Get top spots on some of the big coupon sites and you’ll be golden,” I heard in the hallway. Today, merchants pull down codes, commission rates are scrutinized and advertisers are leery of coupon affiliates. So, what happened? Are […]

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