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schaaf-partnercentric

Affiliate program management is a time-intensive process that requires constant recruitment, optimization, and maintenance of the program. For a program to be well managed, an affiliate manager must have a solid sense of prioritization and know what will work, what might work, and what won’t work. When it comes to affiliate placements, is it worth […]

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It’s always easy to find something that you could be doing for your affiliate program. Filling up a full 24 hour day, executing on various projects and initiatives, is possible, but should you be? A lot of the time during our day is potentially wasted on the wrong tasks. When we find ourselves working late […]

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In performance marketing, there are many publisher recruiting tactics, but a strong affiliate brand may be the best recruiting tool of all. When programs are managed correctly, momentum builds, sales can increase aggressively, liabilities decrease, and ultimately a stronger ROI is recognized. When managed incorrectly (or not at all), the opposite holds true. Momentum slows, […]

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There are basic, key performance indicators that every affiliate marketer is familiar with: revenue, cost per sale, average order value, conversion rates. Increase this, decrease that, and optimize your program – great! But, where most marketers get stuck is having insight into when good is good; and when good is bad. How big should an […]

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Working for an Outsourced Program Management Agency (OPM), I speak with companies every day about the obstacles they face with their affiliate program. Here are some of the most common challenges I hear and some tips for overcoming them: Affiliate recruitment When it comes to recruitment, keep the 80/20 rule in mind (20% of your […]

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