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robert duva

We all have mobile phones. In fact, more people own cell phones than own a toothbrush, according to the Mobile Marketing Association. And, did you know it takes 26 hours for the average person to report their wallet missing, but only take 68 minutes to report a lost phone (Unisys). Clearly, we’re attached to our […]

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Like most performance marketers, chances are you spend a hefty amount of your media budget on search. The Internet Advertising Bureau recently reported that search commanded more than 45% of annual Internet advertising revenues. And with more than 93% of global consumers using search engines to find websites on the Internet, according to Forrester Research, […]

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We’re all motivated differently, but let’s assume for a moment that we’re all in business to make money. Are you familiar with the famous Gordon Gekko “greed is good” speech in the original Wall Street? Well, that’s why you should get off the sidelines and start running pay-per-call campaigns. (You might need to stand up […]

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 “In most cases, when a prospect calls the merchant’s phone number, the affiliate will not get credit if there is a sale.  So when a merchant puts their phone number on the landing page, especially in a prominent location, that can serve to ‘siphon’ legitimate commissions away from the affiliate.” – Dan Murray, Ravenwood Marketing […]

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