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rachel honoway

“How much can I make as an affiliate?” If I had a nickel for every time I’ve heard this question… When I heard this in the early days of affiliate marketing, I would jump at the opportunity to convince a new affiliate that with the right mix of content and creative promotions, they could make […]

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As performance marketers, we have attribution and conversion tracking down to a science. We know how much customers are spending, which channels they touch, and what they did on our sites before completing the sale. We know if it’s their first or a repeat purchase. If there is anything we don’t know, we find a […]

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So, you had a great Q4. Record traffic, huge sales, and commission checks that are still rolling in every few weeks. While I’d like to pat you on the back, congratulate you, and celebrate your success, I can’t. Why? Because I spent last Q1, Q2 and Q3 talking with affiliates that had done too much […]

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tl;dr – 3 principles that managers, networks and solution providers should keep in mind when trying to attract bloggers. Ask any affiliate manager, network or solution provider what their goals are for the coming year, and you’re guaranteed to hear “bloggers” in their answer. Some will have a specific goal of recruiting more bloggers, while […]

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