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rachel honoway

Are you an influencer? When was the last time you sat down to think about what value you provide, and why your readers come to you? I know you’re busy. But these are important questions to answer. Trust me, if you don’t think about them now, you could be faced with the questions at the […]

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“How much can I make as an affiliate?” If I had a nickel for every time I’ve heard this question… When I heard this in the early days of affiliate marketing, I would jump at the opportunity to convince a new affiliate that with the right mix of content and creative promotions, they could make […]

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As performance marketers, we have attribution and conversion tracking down to a science. We know how much customers are spending, which channels they touch, and what they did on our sites before completing the sale. We know if it’s their first or a repeat purchase. If there is anything we don’t know, we find a […]

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