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privacy policy

Clients frequently inquire, skeptically, as to the necessity of posting privacy policies on their websites. While some clients might prefer to skip that step (and expense), my advice is always the same: If you operate a website that collects Personally Identifiable Information (“PII”) from end-users (name, e-mail address, phone number, etc.), it is crucial that [...]

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Today it seems everyone has a website. You’re not everyone though; your site is your business. Your website should be professional and encourage your visitors to buy. Shoppers today are cynical and have more choices than ever. I’ve found that many affiliates are missing or misusing these five critical pieces on their websites. Are you? [...]

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