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Many affiliates boast inflated earnings, and then spread misinformation, perhaps intentionally, to mislead everyone else. Their “secrets” no longer work and are therefore safe to release. And then there are folks who hawk their ultra expensive Pay Per Click (PPC) training courses and software. Not saying these aren’t useful. Just saying it’s hard to get […]


Direct to merchant (DTM), pay per click (PPC) advertising has been increasingly restricted lately, with major merchants like Amazon and EBay stating they will no longer allow affiliates to use the merchant site as their landing pages in PPC campaigns. What this means to affiliates is that they will now be tasked with building their […]

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The clumsy and lucrative early days of PPC arbitrage While it’s been a decade, I remember the indignance, clear as day. To some, it might have seemed unjust, mean, or unworthy (to borrow a definition). To others (including yours truly), it seemed like a once-in-a-lifetime opportunity. A casino gone mad. The bank broken… spilling into […]