Posts tagged as:

pay-per-call

tl;dr – Pay-per-call campaign success is determined by offer vertical, required call duration, geos, traffic sources, and KPIs. If pictures are worth a thousand words, then phone calls are worth millions, at least to advertisers. Phone calls are immensely valuable to advertisers, because they yield a higher conversion rate than your average lead form-based campaign. […]

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In pay-per-call marketing, just like in any business endeavor, you need a solid business plan to be successful. You must know what processes should be implemented that can be repeated successfully while mitigating error. Before you attempt this lucrative avenue of mobile marketing, consider these 5 mistakes you should avoid when running your first pay-per-call […]

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We all have mobile phones. In fact, more people own cell phones than own a toothbrush, according to the Mobile Marketing Association. And, did you know it takes 26 hours for the average person to report their wallet missing, but only take 68 minutes to report a lost phone (Unisys). Clearly, we’re attached to our […]

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We’re all motivated differently, but let’s assume for a moment that we’re all in business to make money. Are you familiar with the famous Gordon Gekko “greed is good” speech in the original Wall Street? Well, that’s why you should get off the sidelines and start running pay-per-call campaigns. (You might need to stand up […]

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 “In most cases, when a prospect calls the merchant’s phone number, the affiliate will not get credit if there is a sale.  So when a merchant puts their phone number on the landing page, especially in a prominent location, that can serve to ‘siphon’ legitimate commissions away from the affiliate.” – Dan Murray, Ravenwood Marketing […]

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