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A landing page is where people “land” after clicking on an online ad, doing a search, clicking on an email link, or entering a URL that they heard about. Is there such a thing as a perfect landing page? Probably, but they are few and far between, and even then, the people behind them are [...]
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An Excerpt from Chapter 1: Golden Rule #1 – There are No Rules When I sat down with Shari McConahay at Annie’s Costumes for our first business meeting, she confessed to me that she was a little confused by Internet marketing. “We tried banner advertising and we got some sales, but we’re not sure how [...]
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