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Missy Ward

For as long as marketers have sold products, they’ve sought customer testimonials. In the age of social media, testimonials have transformed, but they still serve the core purpose of establishing trust between seller and buyer. The Importance of Testimonials If you’ve ever written an elevator pitch, you know it should be brief. However, many experts […]

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When was the last time you updated your affiliate marketing strategy? If you’re not integrating multi-channel marketing trends that leverage consumer purchasing behaviors, you’re missing out – and so is your bottom line. Let’s take a look at three affiliate marketing strategies that are gaining popularity and the techniques that affiliates and affiliate managers are […]

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What do Sir Richard Branson (founder of Virgin Airlines), Paul Orfalea (founder of Kinkos), David Neeleman (founder of JetBlue Airways), and Ingvar Kamprad (founder of IKEA) have in common? Well, besides the undisputed fact that they are incredibly successful entrepreneurs, all of them have ADD (Attention Deficit Disorder) or ADHD (Attention Deficit Hyperactivity Disorder). I […]

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With so many affiliate marketers working from home, home office safety should be on the top of our list of things we should be thinking about. Here are six tips that will help keep you safe when working from home: • Get to know the neighbors. With so many people working from home, it’s highly […]

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In 2012, through generous pledges from a multitude of companies in the performance marketing industry, the Performance Marketing Association (PMA) succeeded in having the Affiliate Nexus legislation declared unconstitutional in Illinois. Much to our dismay, the state has filed an appeal (although our Counsel feels strongly that their case is very weak). We are at […]

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