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Michelle Held

A few months ago, I was leading a webinar on social media audits. The session ended with typical questions about the best practices for content, productivity, and building a following. Then someone posted one last question to the chat window: “I’m not very sexy. What do I post on social media?” Well now, good thing […]

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When you read the above title, did you automatically think of your favorite YouTube channel? Maybe you envisioned a high production value, branded video instead. Businesses have always longed to use videos for marketing but many stayed away, cringing at the thought of the cost. Although we enjoy watching professionally produced content, much of what […]

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Common questions when starting out with social media marketing are, “Which social media channel(s) should my business be on?” followed by, “What do we post and when?” Perhaps your strategy is already generating sales through Facebook or other channels. You are confident, but wonder if you might sell more by expanding your efforts. Maybe another […]

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We all know someone who uses their pet’s picture as a social media profile photo. I am connected on Facebook with acquaintances of “real friends”, and it can be years before we ever meet in person. I always thought this one guy was actually a dog until we finally met up at a conference. Ok, […]

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