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michael pomposello

In 2017, influencer marketing is a cornerstone of most media plans being created by top brands and affiliates alike. In late 2016 and into early 2017 we are seeing a tremendous rise in popularity of partnering with YouTube influencer channels, as they have proven to not only be an effective driver of brand awareness, but […]

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In October 2012, Google released Google Now, a product that seems straight out of a sci-fi film. Google knew that they were the place to go when you are actively “searching” for something. This project was Google’s first foray into providing information you want before you even explicitly search for it. The information is then […]

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tl;dr – You should identify relevant bloggers to provide real reviews of your product or service to help conversions. You have the best product on the market, but no one is buying, now what? Merchants invest heavily into a great looking site, and that often includes having positive reviews from previous buyers on the page […]

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