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Another successful Affiliate Summit is behind us. I’ve written about the benefits of traveling to conferences before, but lately I’ve noticed there are many posts questioning if attending a conference is truly worth it. With unlimited blogs, social media connections, webinars, and online newsletters available, you might also wonder if it makes sense to travel […]

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  In the months since Affiliate Summit West, there have been some spectacular social media fiascos. One of the most memorable was United Airlines (UAL) CEO, Oscar Munoz, taking to the airwaves labeling the violent removal of one of his passengers as “having to re-accommodate” them. The incident, recorded with smartphones, went viral on social […]

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I admit that I missed Affiliate Summit West this year. Okay, that’s a half-truth – I missed most of the sessions I wanted to attend. My session on Social Media for Boring Businesses on Sunday afternoon went well. After I presented, I listened to two of my friends talk at their sessions, and that was […]

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A few months ago, I was leading a webinar on social media audits. The session ended with typical questions about the best practices for content, productivity, and building a following. Then someone posted one last question to the chat window: “I’m not very sexy. What do I post on social media?” Well now, good thing […]

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When you read the above title, did you automatically think of your favorite YouTube channel? Maybe you envisioned a high production value, branded video instead. Businesses have always longed to use videos for marketing but many stayed away, cringing at the thought of the cost. Although we enjoy watching professionally produced content, much of what […]

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