The second annual a4uexpo Affiliate Marketing Conference & Exhibition took place on October 14-15 in London, England.

Attendance was up 25% from last year with well over 1,000 attendees passing through the venue at ExCeL London during the two day conference. Those in attendance were able to network with over forty exhibitors, listen to eighty international speakers, attend over forty conference sessions, and have a great time at three networking parties after conference hours.

Highlights from day one of the conference sessions included a master class in WordPress optimization by Joost De Valk. Also, there was an insightful session on utilizing mobile within the space and how to secure buy-in for your affiliate program from the CEO – sometimes a tricky task.

The day ended with a very entertaining Extreme SEO discussion involving five of Europe’s top search engine optimization gurus who gave the 300+ audience a revealing insight into the darker side of SEO and how to protect you against it.

An information-packed session by Dr. Karl Blanks and Ben Jesson at Conversion Rate Experts demonstrated that you can use psychological methods to increase conversions. This certainly woke up the audience and vast note-taking was witnessed.

Networking was far from over on day one, as the evening was spent cruising down the Thames past famous landmarks on the largest entertainment vessel available in London. On board were the crème of the affiliate marketing industry with 500+ affiliates, merchants, agencies and networks enjoying food, drink and discussion.

Through the generosity of those onboard, $7,000 was raised for Cancer Research and the Lymphoma Association in a charity auction.

Day two session highlights included informative sessions on how to conquer European affiliate marketing, coupon code implementation, and award-winning affiliate managers shared their most important marketing strategies.

Other sessions included Meet the Super Affiliates Q&A, as well as coverage of mobile, video, rebate and API’s and how these channels are placed within the sector and what their role will be in 2009.

The Ice Party, incorporating the now infamous Vodka luge, was the final networking opportunity for those looking to maximize their time and close deals at a4uexpo.

The next event will be a4uexpo Europe, taking place in Amsterdam at the RAI Centre on April 28-29, 2009.
a4uexpo London will be returning to ExCeL on October 13-14, 2009.

FeedFront readers are invited to claim 10% off both events using the code FF10.

Matt Wood is the Managing Director of Existem Ltd, as well as the founder of the affiliates4u forum and a4uexpo.

Download the entire FeedFront issue 4 here – http://feedfront.com/feedfront-issue4.pdf
FeedFront issue 4 articles can be found here as well: http://feedfront.com/archives/category/issue-4/