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No, this is not another article asking “Do you have a Twitter account for your business?” or “How much time do you spend on Twitter?” Rather, this article is going to challenge you to ask yourself about your current Twitter strategies. The key question is, when you Tweet, are you talking at people, or are [...]
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As an affiliate manager, your job is to drive sales for your company or client via the various affiliate partnerships you develop. Too often, affiliate managers (or more aptly, merchants) take the “if you build it, they will come” approach to affiliate management.
This is a recipe for disaster. Proper management of any affiliate program requires [...]
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Over the years many events, technologies, and companies have changed the face of affiliate marketing. The current battle against the Affiliate Tax (Advertising Tax, Amazon Tax) is one of the most important events to happen in our young industry.
The Advertising Tax has the power to both reform and injure our entire industry. To date [...]
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