Facebook’s Terms of Use state you can only have one account and it must be in your actual name, not your business name. However, there is a place set aside to represent and promote businesses called Facebook “Fan” Pages (“Pages”).

The Pages feature is somewhat obscured; scroll down to the foot of any Facebook.com web page and click on “Advertising.”

Here are ten suggestions for promoting your Facebook Page (much of which can be delegated to a trusty assistant/team):

1. Choose a Facebook Username.
Since Saturday, June 13, Facebook has offered usernames on a first-come, first-serve basis for profiles and the Facebook Pages. Details at www.facebook.com/username/.

2. Talk about your Page on Twitter.
Tweet about your Page URL regularly. Preferably not just, “Check out my Facebook Page [insert link].” Rather, offer something enticing like “New Affiliate Marketing White Paper just loaded at my Facebook fan page [insert link].”

3. Create content just for Fans.
Add content to your Page for your Fans they cannot get anywhere else, e.g. videos, tips, special gifts, discussion threads, coupons, etc. (Of course, this content could be repurposed later. You might want to give your fans first dibs though).

4. Conduct weekly drawings.
Run a weekly (or even daily) prize drawing where you draw a Fan’s name at random for a special prize, ideally connected to your business product/service.

5. Play hide ‘n’ seek.
“Hide” something on your Page and encourage your Fans to find it. e.g. a special link, or discount code. Have them tweet their answer to you. The first “x” gets a prize.

6. Promote regular contests.
People love contests and video is real easy to create from computer webcams right onto Facebook. Create a photo and/or video contest. Have your Fans upload their photos/videos to your Fan Page. (Each activity your fans do creates a feed item for more visibility for you).

7. Provide a place for interaction.
Start a thread on your Discussion Board that allows your fans to promote and/or network with one another. For example, invite your fans to submit their own (and/or their favorite) blogs and Twitter IDs.

8. Acknowledge fans.
When new Fans write on your Page Wall, respond by writing back on their Profile wall. (This helps create visibility for both you and your Fans). Also, look for your fans on Twitter and send them an @ message.

9. Send email broadcasts.
Send an email blast to your regular opt-in list inviting them to join your new Facebook Page. Consider offering an incentive to do so. Also, include an invitation to join your Page on your email signature file.

10. Test Social Ads.
Promote your Page with Social Ads. Every time someone becomes your Fan their name and photo may appear alongside your ad. There’s a reason Facebook combines Pages with Social Ads under Advertising. Experiment with a weekly/monthly budget and see what happens.

Mari Smith is a social media consultant, speaker and trainer, and she blogs at http://marismith.com and http://www.whyfacebook.com

Download the entire FeedFront issue 7 here – http://www.scribd.com/doc/17376069/FeedFront-Magazine-Issue-7
FeedFront issue 7 articles can be found here as well: http://feedfront.com/archives/article00date/2009/08

The seventh issue of FeedFront, the official magazine of Affiliate Summit, is at the printer and it will be hitting mailboxes in late July and early August 2009.

Issue seven will also be distributed at Affiliate Summit East 2009 in New York City next month.

The cover story is an interview with Lauren (aka Turbolapp on WickedFire) on doing her affiliate work on a treadmill desk, as well as articles by Chris Brogan, Will Martin-Gill, Mari Smith, and Ted Murphy.

Plus, there are also pictures of affiliate workspaces, profiles of affiliate fatbloggers, and the program for Affiliate Summit East 2009.

Issue 7 of FeedFront can now be viewed online, downloaded, and printed from Scribd.

Get the FeedFront RSS if you’d like to get all of the articles as they are published to the feed.

If you haven’t subscribed, you can get the magazine for free at http://feedfront.com/free-subscription/.

Also, become a fan of FeedFront on Facebook to see past issues, covers, etc.