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lori weiman

If you’re an affiliate manager at a credit card company, you’re laser-focused on growing your affiliate program. I’ve compiled four growth hacks for credit card affiliate marketers meant to save time, mitigate risk, and keep your headcount where it is. The information comes from The Search Monitor (disclosure: my employer), where I have access to […]

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tl;dr – Can marketers optimize the paid search channel in a universe where SEM and affiliate teams are pitted against each other? It is incredibly common for a merchant to have both an affiliate program and a robust search marketing initiative for paid search ads and organic ‘free’ listings. At The Search Monitor, 100% of […]

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Latent links refer to affiliate URLs that are for expired offers or are no longer valid, but are still active e.g. listed in a search listing, blog, or other Web page.   Because the link is not valid, the landing page for a latent link is likely an error page.  These links are damaging to the […]