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Kim Salvino

On my professional journey, I have learned largely by trial and error, and by mirroring those I most admire. When I started managing my first affiliate program in 2005, degree programs that taught you the in’s and out’s didn’t exist. After 8 years in the industry, I wanted to share some of the most important […]

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Whether you are a seasoned affiliate manager or just stepping into the role, affiliate recruitment is an important part of your program’s success. I have used the ABC process to assist me in finding niche partners that make a natural fit for programs in a variety of sectors, including travel, finance and retail. Here’s hoping […]

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I’ve worked outside of the home since the age of 13, in positions that varied from babysitting to retail sales, frontline customer service to affiliate program management. That changed for me in June, when I began the next chapter of my life as Director of Publisher Development for Chateau 20. The idea of working from […]

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As an Affiliate Manager, affiliate communication is your responsibility. It is arguably the most important aspect of your job. After all, you wouldn’t expect your Sales Team to sell without knowing the ins and outs of your products. Your affiliates count on you to be their advocate and communication distributor. I recommend setting a reminder […]

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1. You were not competitive. Surely you keep tabs on competitors regarding product development, promotions, etc. Be sure to check their affiliate program out as well. You must be able to meet or beat their offering. Your success will depend upon it. 2. You didn’t ensure the program tracked properly. Have you performed thorough testing? […]

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