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Kim Salvino

Going global, much like going mobile, is an initiative that continues to spike in popularity. Your site is ready for international e-commerce, but does that automatically translate to successful affiliate channel sales? The short answer is no. Hastily thrown together plans and lack of realistic expectations make for a poor experience where, in the affiliate […]

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Customers are actively seeking your product. Your e-commerce site is thriving. Customers are actively seeking your product. Your affiliate program has 1,000+ approved publishers. So why are less than 100 of those driving traffic? More importantly, why are only 30 driving conversions? Consider how you fare against the hurdles to publisher engagement I’ve outlined below. […]

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tl;dr Four reasons to consider SAAS: agility and ability to innovate, true partnership, cost savings, and data personalization. Affiliate marketing depended largely upon traditional affiliate networks in its infancy. Advertisers would join one of the “Big 3” networks and install a snippet of code. Affiliates would join a network, apply to programs and place links. […]

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tl;dr – Advertisers must focus on diversity, size, deep linking, call to action, customer appeal, and ease of use with creative. Although considered one of many important factors, creative offerings are often overlooked. While performing audits, launching new programs or recruiting, I see too many getting this essential part wrong. If affiliates can’t find what […]

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tl;dr – Be sure to regularly keep an eye on your payouts, cookies, creative, datafeeds, and network. As humans, it is smart practice to schedule regular medical and dental check-ups. We tend to skip them, when in fact many of us know someone that discovered a serious medical condition as a result of a routine […]

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