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kevin edwards

Affiliate marketing is a big business. With Forrester estimating advertisers will be spending $7b on their U.S. affiliate campaigns by 2020, and $2.1b in the U.K., and as much again in the rest of Europe, we can comfortably say it’s a global phenomenon. How do we quantify the opportunity and potential for brands looking to […]

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In April 2012, online traffic through mobile and handheld devices hit double digits for the first time on the Affiliate Window network in the UK. In November 2010, barely 1% of the network’s traffic was attributed to handsets and tablets. Fast forward two years and it’s anticipated that one in six clicks will be mobile […]

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